At a Glance
- Tasks: Drive lead generation through innovative paid campaigns and data analysis.
- Company: Join a dynamic team in Victoria, BC focused on digital marketing excellence.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Collaborative culture that values creativity and entrepreneurial spirit.
- Why this job: Make an impact by optimizing campaigns and driving results in a fast-paced setting.
- Qualifications: 5+ years in lead generation and performance marketing with strong analytical skills.
The predicted salary is between 82800 - 101200 $ per year.
Drive high-quality lead generation in Victoria, BC, using paid acquisition and data analysis to improve campaign performance. This in-person role leads digital strategy and execution. You will manage performance marketing campaigns across paid search, paid social, native, display, and other channels. You will guide priorities, optimize lead volume, quality, cost efficiency, and return on ad spend. The work includes campaign execution, testing, reporting, partner communication, and funnel growth.
Key Responsibilities:
- Plan, launch, and optimize paid lead generation campaigns
- Track lead volume, cost, conversion, quality, and return on ad spend
- Analyze data, troubleshoot issues, and recommend optimizations
- Test landing pages, targeting, creative, call flows, and ad copy
- Report insights, risks, and recommended next steps clearly
Requirements:
- Five or more years of lead generation experience
- Paid acquisition and performance marketing experience
- Strong analytical, organizational, and communication skills
- Experience with digital advertising and relevant marketing platforms
- Entrepreneurial mindset and cross-functional collaboration ability
Lead Buyerlink’s Victoria digital strategy through paid acquisition, testing, analytics, and profitable lead generation campaign optimization.
Senior Performance Marketing Manager in Victoria employer: BuyerLink, LLC
Buyerlink is an exceptional employer located in Victoria, BC, offering a dynamic work environment where legal professionals can thrive. With a strong commitment to employee growth, comprehensive health benefits, and a culture that values community engagement through initiatives like Service Days, Buyerlink fosters a collaborative atmosphere that encourages innovation and the integration of AI in legal practices. Join a diverse team dedicated to making a positive impact while enjoying perks like complimentary lunches and exciting team events.
