At a Glance
- Tasks: Lead and motivate a dynamic sales team to achieve outstanding results.
- Company: Join Bruce Hyundai, one of Canada’s Best Dealerships to Work For!
- Benefits: Competitive salary, bonuses, health benefits, and professional growth opportunities.
- Other info: Enjoy a vibrant workplace culture with community involvement and team events.
- Why this job: Make an impact in a fast-paced environment with a focus on customer satisfaction.
- Qualifications: 3+ years of automotive leadership experience and strong team-building skills.
The predicted salary is between 81000 - 99000 $ per year.
About Us
At Bruce Hyundai, we do things differently—and the industry has taken notice. We are proud to have been named one of Canada’s Best Dealerships to Work For 8 years in a row. Our success is built on an exceptional team culture, high morale, transparency, and a relentless focus on customer satisfaction. Located in the heart of the Annapolis Valley, we offer a fast-paced, high-energy environment where top talent thrives, grows, and gets rewarded.
The Role
As the General Sales Manager, you will serve as the engine of our showroom floor. You will direct daily sales operations, optimize inventory turnover, drive profitability across sales and F&I, and maintain our reputation for outstanding customer experience.
You will directly lead and mentor a high-performing team consisting of:
- 8 Sales Consultants
- 3 Financial Services Managers
- 1 Credit Specialist
Key Responsibilities
- Team Leadership & Culture: Lead, coach, and motivate a team of 12 sales and finance professionals on a fast-paced, dynamic showroom floor. Maintain our award-winning dealership culture and foster high team morale.
- Sales Floor Management: Desk deals, manage floor traffic, close sales, and ensure active follow-up on all leads using our CRM.
- Financial & F&I Performance: Work directly with the 3 Financial Services Managers and Credit Specialist to maximize F&I penetration, product presentation and lender relationships.
- Inventory & Dealership Operations: Partner with senior management to manage inventory mix, pricing, trade-in valuations, and wholesale operations.
- Performance & Accountability: Establish daily, weekly, and monthly sales targets for the team; conduct regular 1-on-1 performance reviews and ongoing training.
- Customer Experience: Actively resolve customer concerns, jump into sales interactions to assist, and maintain peak CSI scores across all departments.
What We’re Looking For
- Proven Automotive Leadership: Minimum 3+ years of successful experience as a Sales Manager, F&I Manager, or GSM in a high-volume franchise dealership.
- F&I & Subprime Knowledge: Solid understanding of financial products, prime/subprime deal structuring, and working directly with credit specialists and financial managers.
- High Energy & Presence: Thrives on a busy showroom floor, leads by example, and actively engages with staff and customers throughout the day.
- Coach & Mentor Mindset: Passionate about developing salespeople, building confidence, and driving team success over individual ego.
- Tech & CRM Savvy: Strong command of modern automotive CRM systems, inventory management software, and digital retail tools.
What We Offer
Highly competitive compensation package (Base Salary + Volume & Profitability Bonuses)
Comprehensive health, dental, and medical benefits package
Company demo allowance program
Continuous professional development and growth opportunities within the Bruce Auto Group
An award-winning workplace culture with team events, strong community involvement, and high job satisfaction.
General Sales Manager employer: Bruce Automotive Group
At Bruce Hyundai, we pride ourselves on being named one of Canada’s Best Dealerships to Work For for eight consecutive years, thanks to our exceptional team culture and commitment to customer satisfaction. Located in the vibrant Annapolis Valley, we offer a dynamic work environment where our employees thrive, enjoy competitive compensation, and benefit from continuous professional development opportunities. Join us to be part of a high-energy team that values transparency, morale, and community involvement.
