At a Glance
- Tasks: Transform data into insights that drive ecommerce growth and enhance customer experiences.
- Company: Join a forward-thinking company focused on digital innovation and growth.
- Benefits: Attractive salary, health benefits, flexible work options, and opportunities for professional development.
- Other info: Collaborative environment with strong potential for career advancement.
- Why this job: Make a real impact by optimizing digital strategies and driving measurable results.
- Qualifications: Bachelor's degree and 5-8 years in digital analytics or related fields.
The predicted salary is between 90000 - 110000 $ per year.
The Manager, Digital Analytics & Organic Growth turns customer, website, product, and search data into actionable insights that support measurable ecommerce growth. The role owns digital measurement and performance insights across the customer journey, including acquisition, discovery, conversion, loyalty, and omnichannel behavior.
Responsibilities
- Own ecommerce analytics, GA4 measurement, KPI definitions, tracking requirements, data quality, and reporting standards.
- Analyze digital funnel, customer, category, brand, and channel performance; communicate actionable recommendations to business leaders.
- Investigate data anomalies in partnership with Technology, BI, and Finance teams.
- Support experimentation and conversion optimization, including A/B testing and analysis of results.
- Partner across teams to improve SEO, on-site search, product discovery, product data quality, and emerging AI-powered search performance.
Requirements
- Bachelor's degree in a relevant field and 5-8 years of experience in digital, ecommerce, product, or marketing analytics, conversion optimization, SEO, or a comparable role.
- Hands‑on expertise with GA4, Google Tag Manager, Google Search Console, measurement design, and dashboarding tools.
- Advanced SQL skills and experience with cloud data environments; Google BigQuery is preferred.
- Experience with customer journey and funnel analysis, segmentation, experimentation, and A/B testing.
- Working knowledge of technical and content SEO, structured data, product feeds, and ecommerce product discovery.
- Strong communication and stakeholder‑management skills, with the ability to translate complex data into actionable recommendations.
Manager, Digital Analytics & Organic Growth in Toronto employer: Brobston Group
As a General Manager at our company, you will thrive in a dynamic and supportive work environment that prioritizes employee growth and development. We offer competitive benefits, a strong emphasis on teamwork, and opportunities for community engagement, all while ensuring you have the tools to deliver an exceptional customer experience. Join us in a location that fosters innovation and collaboration, making it an ideal place for those seeking meaningful and rewarding employment.
