Lead hands-on B2B marketing at remote Canadian company BrightOrder, using demand generation, AI tools, and revenue-focused reporting.
As Marketing Team Lead, you will own BrightOrder's practical marketing plan while executing campaigns, writing messaging, and interpreting performance data. You will mentor two specialists across digital growth marketing and market research. The work connects closely with Sales, Product, Customer Experience, and the President, supporting fleet maintenance software and telematics.
Key Responsibilities:
- Build integrated plans with priorities, owners, and timelines
- Develop campaigns generating qualified Sales opportunities
- Connect HubSpot attribution and reporting to revenue
- Maintain consistent brand messaging across channels
- Mentor specialists through feedback and collaboration
Requirements:
- Seven or more years of hands-on B2B software marketing
- Extensive use of AI platforms and applications
- Demand-generation experience using data for improvement
- Strong writing and editing skills for complex products
- Working depth in HubSpot, GA4, SEO, and email marketing
Bring strategic direction, hands-on execution, AI fluency, and B2B demand-generation expertise to BrightOrder's marketing team.
B2B Marketing Lead BrightOrder in Winnipeg employer: BrightOrder Inc.
BrightOrder Inc. is an exceptional employer that fosters a collaborative and innovative work culture, allowing remote DevOps & Cloud Fullstack Engineers to thrive in their roles. With a strong emphasis on employee growth and development, team members are encouraged to enhance their skills through continuous learning opportunities while working on cutting-edge cloud technologies. The flexibility of a fully remote position combined with a supportive team environment makes BrightOrder an attractive choice for those seeking meaningful and rewarding employment.
