Sales Manager - Brian Jessel BMW Department: Sales
Reports To: CEO/Managing Partner
Status:
Full-time, Permanent role with Company Benefits
Location: 2311 Boundary Road, Vancouver, BC V5M 4W5
About Our Organization: Brian Jessel BMW has been the leading BMW dealership serving the Lower Mainland for over 40 years, since 1986. As the leading BMW dealership across Canada, we believe our people determine our company's success.
We pride ourselves on providing first-class service and a unique BMW purchasing experience to our clients. We carry forward our winning business formula to build and empower our team of 200 talented individuals.
Together at Brian Jessel BMW, we promote:
A Respectful and professional environment
Supportive and collaborative teams
Personal & career growth, as well as development opportunities
We continue to foster an environment of growth and success through regular assessments of our client’s experience and our employee’s engagement.
Work with us, Drive with us, and be a part of our Winning Team!
Summary of Position: The New Car Sales Manager is responsible for leading the dealership's new vehicle sales operation to achieve sales, profitability, customer satisfaction, employee development, and manufacturer objectives. The role provides strategic leadership across sales operations, inventory management, digital retailing, customer experience, and cross-functional collaboration while representing Brian Jessel BMW as a premium luxury retailer.
Key Performance Indicators (KPIs)
New vehicle retail units sold
Gross Profit Per Vehicle (PVR)
Total Department Gross Profit
Total Deal Gross
F&I penetration and product penetration
Closing ratio
Appointment show rate
Digital lead response time and conversion
CRM compliance
Customer Satisfaction Index (CSI)
Inventory turn rate and aging inventory
Sales consultant productivity
Manufacturer objective attainment
Repeat and referral business
Sales consultant retention and development
Leadership & Culture
Foster a culture of accountability, integrity, professionalism, and continuous improvement.
Lead by example and uphold Brian Jessel BMW's customer-first philosophy.
Coach, mentor, and develop future leaders.
Promote collaboration between Sales, Service, Parts, Finance, Marketing, and Administration.
Build a high-performance team environment that embraces innovation and change.
Recruit, onboard, retain, and develop top-performing sales consultants.
Sales Leadership
Lead, coach, motivate, and develop the sales team.
Conduct daily sales meetings, one-on-one coaching, and performance reviews.
Monitor pipelines, CRM activity, and deal quality.
Support negotiations and closing of complex transactions.
Establish individual and departmental sales objectives.
Customer Experience
Deliver a premium luxury customer experience from first contact through delivery.
Ensure every vehicle delivery includes an introduction to the Service Department.
Resolve customer concerns promptly and professionally.
Monitor CSI, online reputation, and customer retention initiatives.
Inventory & Financial Management
Optimize inventory mix, factory orders, pricing, incentives, and merchandising
Monitor inventory aging and turnover.
Maximize front-end gross while collaborating with F&I to maximize total deal gross and product penetration.
Review deal structures balancing profitability with customer satisfaction.
Business Development & Marketing
Partner with Marketing to execute campaigns, digital retailing initiatives, and lead generation activities.
Attend community events, networking functions, trade shows, manufacturer events, and dealership activations during regular business hours and outside working hours based on approved schedules.
Build relationships with corporate, fleet, luxury brand, and community partners.
Support conquest marketing, referral programs, showroom events, and VIP experiences.
Cross-Department Collaboration
Work closely with Service, Parts, Finance, Marketing, and Administration to provide a seamless ownership experience.
Coordinate deliveries, accessory opportunities, and customer retention initiatives.
Compliance & Reporting
Ensure compliance with BC legislation, manufacturer standards, privacy requirements, workplace safety, and dealership policies.
Prepare forecasts, KPI reports, inventory reports, and manufacturer performance reporting.
Working Conditions
Fast-paced luxury dealership environment.
Office, showroom, and outdoor responsibilities.
Evening, weekend, month-end, promotional, and special event participation required.
Attendance at community, networking, manufacturer, and marketing events as scheduled.
Qualifications
3–5+ years of automotive sales management experience.
Proven leadership and profitability record.
Strong financial, analytical, negotiation, and coaching skills.
Experience with DMS, CRM, and Microsoft Office.
Valid BC Class 5 driver's license.
Benefits & Perks:
Company events
Employee assistance program
Extended health care
Store discount
Vision and dental care
Semi-Annual Team Buildings
Compensation: $170,000.00 - 250,000.00 per year
Work Environment: Our hours of operations are below.
9:00 am to 7:00 pm Monday to Thursday
9:00 am to 6:00 pm Friday
9:00 am to 6:00 pm Saturday
11:00 pm to 5:00 pm Sunday & Statutory Holidays
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