Director, Marketing in Calgary

At Pursuit, we offer more than just a place to visit; we create opportunities for our guests to truly connect with iconic destinations. Our experiences include world-class attractions and distinctive lodges, all designed to highlight the unique beauty of each location. Beyond that, we offer thoughtfully crafted restaurants, retail, and transportation services that help our guests immerse themselves fully in the experience.

This is one of the most consequential marketing leadership roles at Pursuit. The Banff Jasper Collection is our largest and most complex business, and this Director owns the marketing engine behind it, spanning world-renowned attractions, distinctive hotels and lodges, and a pipeline of brand-new experiences preparing to launch. You will lead a team of six, sit at the center of our commercial strategy, and have a direct, measurable impact on the growth of the business.

The Director of Marketing, Banff Jasper Collection leads all marketing activity that drives consumer-direct visitation and revenue across our Banff, Jasper, Waterton and Golden businesses. Reporting to the Senior Director of Revenue and partnering closely with Pursuit's growth marketing, brand, digital and operations teams, this leader turns business strategy into marketing action, owns revenue targets, and is a driving force behind the successful launch of new experiences and capital investments.

This is a builder's role for a commercial marketer, someone who is equally comfortable setting strategy and rolling up their sleeves to execute, and who measures success in revenue delivered.

What You’ll Own

• Strategy & Commercial Impact: Translate business objectives and operational priorities into clear marketing strategies and activation plans, keeping every marketing dollar directly connected to a commercial or operational outcome. Own revenue targets for the Collection, and drive the marketing strategy that delivers them across all businesses and channels.
• Go‑to‑Market & New Experience Launches: Oversee the design and execution of go‑to‑market and seasonal‑readiness plans that bring unforgettable experiences to market on time and on target. Own go‑to‑market strategy for new capital investments, ensuring the successful launch and commercial performance of new experiences in Banff, Jasper, Golden and Waterton.
• Leadership & Partnership: Lead, coach and develop a team of six marketing professionals, building a culture of accountability, collaboration and high performance. Be a strategic business partner to operational and support‑services leaders, building trusted relationships up to the VP and C-suite level.
• Performance & Budget: Drive insight from core marketing KPIs and align teams around continual optimization and measurable improvement. Establish and own the marketing budget to support annual goals, managing to plan throughout the year and reallocating spend to the highest‑return opportunities.

What You’ll Bring

• Minimum 10 years of marketing experience, including significant experience in hospitality, travel, attractions or a related experience‑led industry.
• A proven track record of tying marketing investment to revenue and commercial targets.
• Experience owning and managing a substantial marketing budget.
• Demonstrated ability to synthesize complex performance data into clear, actionable strategy.
• Experience leading a high‑performing team, with a genuine talent for coaching, developing and retaining people.
• Fluency with data‑driven, digital‑first marketing, including MS Office, the Adobe Creative Suite, digital marketing and social media.
• Bachelor’s degree in marketing, communications, resort management, tourism or business preferred.
• Valid passport and driver’s license (some travel within our geographies is required).

What Sets You Apart

• A commercial instinct, a natural drive and curiosity about the business.
• Bias for action and a strong sense of urgency; you organize and prioritize well in a fast‑paced environment.
• Resourceful, adaptable and resilient, with strong self‑awareness.
• A collaborative team player who builds strong working relationships across the organization.
• Excellent written and verbal communication skills.
• A hospitality and growth mindset, including toward internal partners and teams.

At Pursuit, our locations are more than just a place to work – it’s a space where you can bring your whole self, collaborate with talented teams across departments, and build lasting friendships. We believe in fostering an environment where work and play coexist, so whether you’re tackling projects or enjoying our many perks, you’ll feel supported and valued.

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics.