Turn Botpress’s named-account strategy into pipeline through ABM, outbound coordination, and targeted multi-channel campaigns. Work directly with Sales and the CRO. This Demand Generation Lead owns marketing inputs from first account touch through Sales hand-off. You will build plays for larger accounts, coordinate BDR outreach, and connect events, podcast activity, and outbound into one multi-threaded motion. Experimentation guides every channel decision. Key Responsibilities:
Build ABM plays with the CRO and Sales Own named-account lists and BDR outreach Define targeting, segments, messaging, and sequence content Connect podcast, events, and outbound activity Evaluate vendors and decide whether to retain or internalize Requirements:
Evidence-based judgment balanced with instinct Intellectual humility and willingness to change course Doer mindset with strong follow-through 80/20 approach to testing and investment Ability to brief and manage agencies, freelancers, and teammates Lead Botpress account-based marketing by aligning named-account targeting, Sales outreach, events, podcast activity, and measurable experiments.
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Account-Based Marketing Lead in Montréal employer: Botpress
Botpress is an exceptional employer at the forefront of the AI revolution, offering a vibrant work culture that values innovation and collaboration. With a focus on employee growth, we provide comprehensive benefits including 4 weeks of vacation, health insurance, and funding for education, all within a dynamic office environment that fosters creativity and ambition. Join us to be part of a talented team dedicated to redefining business automation and making a meaningful impact in the tech industry.
