As BorderPass continues to scale, we’re looking for an ambitious and creative Marketing Specialist to join our team and grow a community of users seeking life-changing opportunities abroad.
This role focuses on managing our digital presence and creating compelling content. You’ll use social media to engage our audience, foster community, and amplify our brand while leveraging AI tools to create authentic, resonant messaging.
This is an exciting opportunity for a creative and ambitious individual eager to join a fast-paced startup, expand their marketing skill set, and contribute to the company’s growth.
Responsibilities
Content Creation: Create engaging written, static, and video content, including social media posts, blogs, newsletters, and promotional materials for B2C and B2B audiences. Ensure all content aligns with the brand and supports business goals.
Social Media Strategy and Management: Manage social media accounts, create and schedule posts, monitor trends, and engage with followers to build a vibrant online community. Analyze performance metrics and refine strategies to increase engagement.
AI-Driven Content Development: Use AI tools for content ideation, creation, and optimization while ensuring the final output maintains a natural, human touch. Experiment with emerging AI technologies to improve marketing efficiency and creativity.
SEO and Optimization: Conduct keyword research, proofread content, and optimize written materials to improve search visibility and organic reach.
Community Engagement: Develop and execute strategies that encourage meaningful audience interaction, gather feedback, and build connection and loyalty.
Paid Campaigns: Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta, and LinkedIn.
Campaign Collaboration: Work with product, sales, and customer success teams to align marketing initiatives with broader business objectives.
Learning and Growth: Stay current with marketing trends, emerging social platforms, and AI innovations while continuously expanding your skills and expertise.
As BorderPass continues to scale, we’re looking for an ambitious and creative Marketing Specialist to join our team and grow a community of users seeking life-changing opportunities abroad.
This role focuses on managing our digital presence and creating compelling content. You’ll use social media to engage our audience, foster community, and amplify our brand while leveraging AI tools to create authentic, resonant messaging.
This is an exciting opportunity for a creative and ambitious individual eager to join a fast-paced startup, expand your marketing skill set, and contribute to the company’s growth.
Who You Are
A recent graduate or early-career professional in communications, marketing, digital media, or a related field
An exceptional writer and storyteller with a talent for creating engaging, natural-sounding content, including content developed with AI tools
A social media enthusiast who understands platform-specific trends, best practices, and audience engagement strategies
A creative thinker who proactively solves problems and identifies opportunities to innovate
Highly organized and adaptable, with the ability to manage multiple projects and prioritize effectively in a dynamic work environment
Familiarity with Canada’s International Student Program is considered an asset
BorderPass is dedicated to fostering a diverse and inclusive work environment.
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