At a Glance
- Tasks: Lead marketing efforts to boost visitor engagement and awareness at Malahat SkyWalk.
- Company: Join the award-winning Malahat SkyWalk team on beautiful Vancouver Island.
- Benefits: Competitive salary, creative freedom, and a chance to shape visitor experiences.
- Other info: Opportunity to manage a dynamic team and drive innovative marketing strategies.
- Why this job: Make a real impact in tourism while working in a stunning location.
- Qualifications: Proven marketing leadership experience and strong analytical skills required.
The predicted salary is between 90000 - 110000 $ per year.
Lead the marketing efforts at Malahat Sky Walk, an award-winning attraction on Vancouver Island, focusing on visitor engagement and awareness growth.
This on-site role is perfect for a strategic marketer ready to make an impact.
As the Senior Marketing Director, you will report to the General Manager and play a pivotal role in closing the awareness gap for Malahat Sky Walk.
You will refine marketing channels to translate brand engagement into increased visitation and deliver measurable growth over the next two years.
Your vision will shape themed programming and events while managing a small team to execute dynamic marketing strategies.
Key
Responsibilities
- Develop and oversee the marketing strategy and budget
- Manage an integrated channel mix for effective outreach
- Analyze consumer insights for targeted marketing
- Direct creative production for branding consistency
- Conceive themed events to enhance visitor experiences
Requirements
- Proven senior marketing leadership experience
- Strong analytical skills and experience with GA4
- Background in destination or experiential tourism preferred
- Excellent aesthetic sense for branding direction
- Willingness to work on Vancouver Island
Elevate visitor awareness and engagement at Malahat Sky Walk through strategic marketing leadership and innovative programming. #J-18808-Ljbffr
Senior Marketing Director in Victoria employer: BoldHouse Executive Search
Malahat SkyWalk is an exceptional employer that fosters a vibrant work culture focused on creativity and collaboration. Located on the stunning Vancouver Island, employees enjoy a unique opportunity to engage with visitors in a breathtaking environment while contributing to the growth of an award-winning attraction. With a commitment to professional development and innovative marketing strategies, this role offers meaningful career advancement and the chance to make a significant impact in the tourism sector.
Contact Details:
BoldHouse Executive Search Recruitment Team
