At a Glance
- Tasks: Lead innovative omnichannel marketing campaigns and collaborate with diverse teams.
- Company: Dynamic company focused on consumer experience and marketing excellence.
- Benefits: Flexible work environment, competitive salary, and opportunities for professional growth.
- Other info: Join a vibrant team dedicated to optimizing consumer experiences across Canada.
- Why this job: Make a real impact in consumer marketing while working with cutting-edge strategies.
- Qualifications: Bachelor's degree and 3-5 years of marketing experience required.
The predicted salary is between 64058 - 78294 $ per year.
Lead compliant omnichannel campaigns from Burlington with expertise in direct-to-consumer marketing, digital channels, and consumer insights. The flexible role requires office attendance at least 50% monthly. Reporting to the Director, Consumer/Patient Experience, this Manager supports consumer strategy development and localization across assigned brands. You will translate Integrated Customer Plans into campaigns spanning digital, social media, search, CRM, email, retail media, and traditional channels. The work combines campaign execution, agency coordination, measurement, and optimization for Canadian consumers.
Key Responsibilities:
- Localize consumer segments, journeys, messaging frameworks, and campaign tactics
- Manage campaigns from creative briefing through deployment and review
- Coordinate agencies, media partners, vendors, and internal omnichannel teams
- Monitor performance, conduct A/B testing, and identify optimization opportunities
- Develop compliant business cases and test-and-learn initiatives
Requirements:
- Bachelor's degree in marketing, business, communications, life sciences, or related discipline
- Three to five plus years of CPG or direct-to-consumer marketing experience
- Experience executing, measuring, and optimizing omnichannel campaigns
- Strong project, agency, stakeholder management, and communication skills
- Knowledge of Canadian pharmaceutical regulations strongly preferred
- Apply consumer insights, digital measurement, and omnichannel expertise to advance compliant marketing across Canadian brands from Burlington.
Consumer Experience Marketing Manager in Burlington employer: Boehringer Ingelheim
Boehringer Ingelheim Canada is an exceptional employer that prioritizes employee well-being and professional growth, particularly for the Medical Science Liaison - Oncology role in Quebec and Atlantic regions. With a strong commitment to work-life balance, competitive total rewards, and comprehensive benefits, employees are empowered to thrive in a collaborative and innovative environment that fosters meaningful contributions to healthcare. The company also emphasizes continuous learning and development, ensuring that team members have the resources and support needed to excel in their careers while making a positive impact on patient care.
