At a Glance
- Tasks: Lead exciting consumer campaigns using your marketing expertise and creativity.
- Company: Join a dynamic team in Burlington, Ontario, focused on consumer experience.
- Benefits: Flexible work environment with opportunities for growth and development.
- Other info: Collaborative culture with a focus on innovation and compliance.
- Why this job: Make a real impact by shaping consumer strategies across popular brands.
- Qualifications: Bachelor's degree and 3-5 years of marketing experience required.
The predicted salary is between 71100 - 86900 $ per year.
Lead omnichannel consumer campaigns from Burlington, Ontario, using direct-to-consumer marketing expertise, digital channels, and consumer insights. This flexible role requires office attendance at least 50% monthly. Reporting to the Director, Consumer/Patient Experience, the Manager supports localized Canadian consumer strategies across assigned brands. The position coordinates planning, content, agency execution, approvals, deployment, measurement, and optimization. It also aligns consumer marketing with patient support program strategies.
Key Responsibilities:
- Develop and execute local consumer campaigns aligned with brand objectives
- Coordinate creative, media, agency, and vendor partners
- Manage campaigns through Medical, Legal, and PAAB/ASC reviews
- Monitor performance, conduct testing, and identify optimization opportunities
- Maintain compliant omnichannel execution across Canadian consumer channels
Requirements:
- Bachelor's degree in marketing, business, communications, life sciences, or related discipline
- Three to five-plus years of CPG or direct-to-consumer marketing experience
- Experience executing national omnichannel, CRM, and digital campaigns
- Strong project management, agency management, and stakeholder capabilities
- Knowledge of Canadian pharmaceutical regulatory requirements strongly preferred
Apply consumer insights, campaign measurement, and compliant omnichannel execution as a Consumer Experience Marketing Manager in Burlington.
Consumer Experience Marketing Manager employer: Boehringer Ingelheim GmbH
As a leading employer in the healthcare sector, we pride ourselves on fostering a collaborative and innovative work culture that empowers our Medical Science Liaison team to thrive. Located in Quebec and the Atlantic region, we offer competitive benefits, including a generous paid time off policy, comprehensive health plans, and robust employee development programs, ensuring our team members have the resources they need for personal and professional growth. Join us to make a meaningful impact in oncology while enjoying a supportive environment that values your contributions and encourages continuous learning.
