Drive integrated omnichannel campaigns across digital, social, CRM, search, media, and print for assigned Canadian consumer brands. Work flexibly from Burlington, Ontario, with office attendance required at least 50% monthly. The Manager, Consumer Experience translates Integrated Customer Plans into compliant campaigns that educate, engage, and activate consumers. This position manages execution from creative briefing through deployment, while coordinating agencies, vendors, and internal omnichannel partners. Performance data, market research, and consumer insights guide campaign improvement. Key Responsibilities:
Execute campaigns across digital, social media, search, CRM, and email Support media planning, content development, and creative adaptation Coordinate agency deliverables within approved budgets and timelines Measure leading and lagging indicators across consumer journeys Improve effectiveness through engagement data, trends, insights, and A/B testing Requirements:
Three to five-plus years of consumer or direct-to-consumer marketing experience Digital campaign execution and measurement experience across multiple channels Experience with large-scale national targeted consumer campaigns Strong communication, organization, execution, and project management skills Experience using analytics, research, and insights to improve marketing effectiveness Bring digital channel expertise, media execution, and analytical thinking to integrated consumer marketing campaigns supporting Canadian brand objectives.
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Omnichannel Consumer Campaign Manager in Burlington employer: Boehringer Ingelheim GmbH
As a leading employer in the healthcare sector, we pride ourselves on fostering a collaborative and innovative work culture that empowers our Medical Science Liaison team to thrive. Located in Quebec and the Atlantic region, we offer competitive benefits, including a generous paid time off policy, comprehensive health plans, and robust employee development programs, ensuring our team members have the resources they need for personal and professional growth. Join us to make a meaningful impact in oncology while enjoying a supportive environment that values your contributions and encourages continuous learning.
