At a Glance
- Tasks: Lead AI Search and SEO initiatives to enhance brand visibility and reputation.
- Company: Join BMO, a forward-thinking financial institution committed to positive change.
- Benefits: Competitive salary, health insurance, tuition reimbursement, and retirement savings plans.
- Other info: Inclusive workplace with opportunities for growth and development.
- Why this job: Be at the forefront of AI-driven search and make a real impact.
- Qualifications: 8+ years in SEO/GEO strategy and AI search visibility required.
The predicted salary is between 50000 - 185000 $ per year.
BMO is seeking a Senior Manager for the Digital Acquisition team to drive AI Search and SEO initiatives across the organization. You will lead the expansion of our AI Search capabilities by building new processes and practices across collaborative partnerships in Brand, Communications, Digital PR, and our business partners. You’ll work at the frontier of AI-driven search, focused on expanding brand positioning and reputation management within AI platforms, scaling our AI & SEO data capabilities, and developing AI-focused affiliate programs in partnership with performance marketing teams. This role will play a critical part in scaling our AI search function across the organization.
Responsibilities
- Evolve digital PR, expert reviews, thought leadership, and influencer marketing into a GEO optimized practice.
- Evolve GEO operating model to ensure communications strategies are fully integrated; collaborating closely with Brand, Communications and business priorities.
- Partner closely with Social and Influencer Marketing teams to develop creator, influencer, ratings & reviews, and content strategies that build consumer trust, category authority, and AI-powered discoverability.
- Measure GEO & Earned Authority Performance; Create and maintain a GEO measurement framework, including sentiment, share of voice, source authority for affiliate opportunities, AI citations, content freshness, risk indicators, and brand mentions.
Qualifications
- Experience: 8+ years in SEO/GEO strategy and AI search visibility, PR, media relations, digital PR, influencer marketing, or closely related fields.
- Technical & Analytical Capability: Demonstrate experience working with SEO, search insights, audience intelligence, GEO platforms, media monitoring, social listening, PR measurement, and AI tools to inform communications strategies and performance.
- Crisis & Reputation Experience supporting issue management, crisis communications, and reputational risk in complex and/or regulated environment.
Senior Manager, AI Search Enablement in Toronto employer: BMO
BMO Financial Group is an exceptional employer, offering a dynamic work environment in the heart of Toronto where legal professionals can thrive. With a strong commitment to employee growth, BMO provides extensive training, mentorship, and opportunities for career advancement, all while fostering a culture of diversity and inclusion. Employees enjoy a comprehensive benefits package, including health insurance, tuition reimbursement, and retirement savings plans, making it a rewarding place to build a meaningful career.
