Social Media Manager in Toronto

Know social like the back of your hand? Love spotting trends, shaping content and figuring out how big brands can show up in ways people actually care about? If you’re ready to make your mark on one of Canada’s most recognizable brands, this opportunity at BMO could be for you.

The Social Media Manager will report to the Director, Corporate & Group Social Media and will be accountable for:

• Collaborating with several stakeholders across the bank to develop results-driven organic and paid social media strategies based on clear business and measurement objectives.
• Managing end-to-end paid social media campaigns.
• Collaborating with internal and external agency partners on integrated marketing campaigns.
• Providing subject-matter expertise on the development of engaging and compliant social-first creative, with a thorough understanding of content best practices.
• Regularly reviewing the latest updates and trends across the social landscape and identifying opportunities to apply relevant insights to BMO’s social media strategy.
• Publishing content to BMO’s social media pages using our social media management tool.
• Maintaining BMO’s brand standards and brand voice across all social media channels.
• Developing education and training materials for social media programs and partners.
• Managing logistics for live social media events, creating content in real-time, and helping ensure event day activities run smoothly.
• Measuring the performance of social media content and user engagement and providing ongoing recommendations for optimization.
• Contributing to regular scorecards and reporting for social media initiatives and participating in discussions on results.
• Participating in the social media team’s emergency/on-call support rotation schedule.
• Ensuring that reports and other important records are stored and organized within the appropriate knowledge and information repositories, including OneDrive and SharePoint sites.

CRITICAL QUALIFICATIONS/COMPETENCIES

• University degree and 4-5 years working experience in marketing or related field.
• Bilingual French/English.
• Previous experience in financial services is a strong asset.
• Knowledge of online marketing and strong understanding of social media channels.
• Experience working with social media management tools for publishing and reporting (Sprinklr).
• Experience working with social advertising platforms such as META Business Manager and LinkedIn Business Manager.
• Strong stakeholder management skills.
• Proactive and solutions-focused mindset and approach.
• Excellent consulting, writing, editing and communication skills.
• Positive attitude, detail and customer oriented with good multitasking and organisational ability.
• Strong project management skills and ability to manage multiple projects.
• Experience with AI tools, especially Microsoft Copilot, is considered an asset.

Salary: $55,500.00 - $120,000.00

Type of remuneration: Salary

BMO offers a comprehensive benefits package including health insurance, tuition reimbursement, accident insurance, life insurance, and retirement savings plans.

BMO is committed to providing an inclusive, equitable, and accessible workplace. Accommodations are available upon request for candidates participating in all aspects of the selection process.