At a Glance
- Tasks: Lead AI Search and SEO initiatives to enhance brand visibility and reputation.
- Company: Join BMO, a forward-thinking financial institution committed to innovation.
- Benefits: Competitive salary, health insurance, tuition reimbursement, and retirement plans.
- Other info: Inclusive workplace with opportunities for growth and professional development.
- Why this job: Make a real impact in AI-driven search and digital marketing strategies.
- Qualifications: 8+ years in SEO, AI search visibility, and digital PR experience required.
The predicted salary is between 50000 - 185000 $ per year.
BMO is seeking a Senior Manager for the Digital Acquisition team to drive AI Search and SEO initiatives across the organization. You will lead the expansion of our AI Search capabilities by building new processes and practices across collaborative partnerships in Brand, Communications, Digital PR, and our business partners. You’ll work at the frontier of AI-driven search, focused on expanding brand positioning and reputation management within AI platforms, scaling our AI & SEO data capabilities, and developing AI-focused affiliate programs in partnership with performance marketing teams. This role will play a critical part in scaling our AI search function across the organization.
Responsibilities
- Evolve digital PR, expert reviews, thought leadership, and influencer marketing into a GEO optimized practice.
- Evolve GEO operating model to ensure communications strategies are fully integrated; collaborating closely with Brand, Communications and business priorities.
- Partner closely with Social and Influencer Marketing teams to develop creator, influencer, ratings & reviews, and content strategies that build consumer trust, category authority, and AI-powered discoverability.
- Measure GEO & Earned Authority Performance; Create and maintain a GEO measurement framework, including sentiment, share of voice, source authority for affiliate opportunities, AI citations, content freshness, risk indicators, and brand mentions.
Qualifications
- Experience: 8+ years in SEO/GEO strategy and AI search visibility, PR, media relations, digital PR, influencer marketing, or closely related fields.
- Technical & Analytical Capability: Demonstrate experience working with SEO, search insights, audience intelligence, GEO platforms, media monitoring, social listening, PR measurement, and AI tools to inform communications strategies and performance.
- Crisis & Reputation Experience supporting issue management, crisis communications, and reputational risk in complex and/or regulated environment.
BMO offers a competitive salary and benefits package, including health insurance, tuition reimbursement, accident insurance, life insurance, and retirement savings plans. For more information about our benefits, visit our website.
BMO is committed to providing an inclusive, equitable, and accessible workplace. We learn from our differences and draw strength from people and their diverse perspectives. Accommodations are available upon request for candidates participating in all aspects of the selection process.
Senior Manager, AI Search Enablement in Toronto employer: BMO Financial Group
BMO is an exceptional employer that fosters a culture of respect, collaboration, and innovation, making it an ideal place for a Senior Compliance Manager to thrive. With comprehensive benefits including health insurance, tuition reimbursement, and retirement savings plans, employees are supported in their professional growth and well-being. The dynamic work environment in downtown Toronto not only offers access to a vibrant city life but also provides ample opportunities for networking and career advancement within a globally recognized financial institution.
