Job Responsibilities
- Our Fortune 100 financial services client is seeking a Manager of Marketing Planning & Delivery to support their banking partner, a large Canadian national bank
- This role will help drive marketing campaigns from planning through delivery, coordinating creative development, stakeholders, approvals, and overall project execution within a complex, highly regulated environment
- Drive end-to-end marketing campaign delivery from planning and briefing through creative development, review, approval, and execution
- Develop and manage project plans, timelines, milestones, dependencies, deliverables, and approval workflows across multiple concurrent campaigns and workstreams
- Coordinate effectively across marketing, product, creative, execution, and analytics teams to keep campaigns moving forward and ensure deliverables are completed on time
- Partner with internal creative teams and external agencies to develop campaign assets and ensure work progresses efficiently through each stage of production
- Brief creative teams and agencies with clear objectives, requirements, timelines, and stakeholder expectations
- Manage creative review and revision cycles, consolidating feedback and ensuring final deliverables meet campaign objectives and brand standards
- Perform final creative quality assurance prior to execution, with strong attention to detail across messaging, content, formatting, brand alignment, and required approvals
- Build strong relationships across a highly matrixed organization and effectively navigate multiple layers of review and approval
- Coordinate stakeholders across marketing, product, creative, analytics, execution, compliance, and other business functions to maintain alignment throughout the campaign lifecycle
- Proactively identify roadblocks, competing priorities, and potential delays and develop solutions to keep workstreams on track
- Facilitate productive conversations when stakeholder feedback is conflicting, unclear, or potentially impacts campaign objectives or timelines
- Bring confidence and sound judgment to stakeholder discussions, including the ability to constructively challenge feedback when appropriate
- Maintain clear communication around project status, decisions, action items, risks, dependencies, and next steps
- Support the planning and execution of customer engagement marketing programs and campaigns across multiple channels and touchpoints
- Collaborate with marketing and customer journey teams to translate business objectives and customer needs into actionable campaign plans
- Coordinate campaign development across multiple workstreams while ensuring alignment to broader marketing priorities
- Support the development and deployment of creative assets while ensuring consistency with brand guidelines and visual identity standards
- Help identify opportunities to improve campaign processes, workflows, and delivery efficiency within a complex corporate environment
- Maintain strong project documentation and follow-through to ensure accountability across internal teams and external partners
- Partner with analytics teams to understand campaign performance, customer insights, and opportunities for future marketing activity
- Review dashboards and marketing performance data to understand key trends and insights
- Translate data and analytics findings into actionable recommendations for campaign planning and marketing strategy
- Use customer, campaign, and performance insights to help identify opportunities for new or enhanced marketing campaigns
- This role requires data literacy rather than technical analytics expertise; SQL, Python, data engineering, or software development experience is not required
- Ensure campaign execution follows applicable brand, regulatory, compliance, and risk requirements
- Navigate complex approval processes and ensure appropriate stakeholders review and approve campaign materials before execution
- Maintain a high level of attention to detail and accountability in a regulated financial services environment
- Support effective day-to-day operations and adherence to applicable business controls and risk management practices
Qualifications
- Experience with lifecycle marketing, customer journey initiatives, next-best-action strategies, or trigger-based campaigns is a plus
- Strong experience managing end-to-end marketing campaigns and creative projects from planning through execution
- 4+ years of experience in marketing, creative project management, campaign management, marketing operations, or a related field
- Experience supporting financial services clients within a creative agency environment is also highly relevant
- Demonstrated experience coordinating creative development, agency relationships, review cycles, revisions, approvals, and final delivery
- Financial services experience, particularly within banking or credit cards, is strongly preferred
- Experience working within a large, complex, or highly regulated organization
- Exceptional attention to detail with the ability to conduct final creative QA before execution
- Experience briefing internal creative teams or external agencies and managing work through multiple rounds of review and approval
- Strong creative project management and campaign delivery skills
- Exposure to Agile methodologies or similar project management approaches is a plus
- Strong understanding of marketing campaign development and execution
- Comfortable interpreting marketing dashboards and performance data and translating insights into actionable recommendations
- Proven ability to manage multiple workstreams, timelines, dependencies, and stakeholders simultaneously
- Comfortable working through ambiguity and maintaining momentum in a fast-paced environment
- Ability to constructively challenge feedback and facilitate alignment when stakeholders have differing perspectives
- Strong stakeholder management and influencing skills, particularly within a matrixed organization
- Highly organized, proactive, collaborative, and results oriented
- Excellent written and verbal communication skills with the ability to clearly communicate project status, risks, decisions, and next steps
- Confidence navigating multiple layers of review, approval, and decision-making
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