At a Glance
- Tasks: Lead the digital marketing team, overseeing PPC and SEO strategies for diverse clients.
- Company: Join Blacksmith Agency, a dynamic remote marketing agency with a focus on innovation.
- Benefits: Enjoy a flexible remote work environment and opportunities for professional growth.
- Other info: Fast-paced agency culture with a clear path for career advancement.
- Why this job: Make a significant impact by shaping digital marketing strategies and leading a talented team.
- Qualifications: 7+ years in paid media and SEO, with proven leadership experience.
The predicted salary is between 72000 - 88000 $ per year.
Blacksmith Agency runs PPC and SEO for clients across multifamily, B2B and technical verticals.
As Director of Digital Marketing you lead that department.
The PPC strategist and the SEO strategist report to you and they are the specialists in their channels.
Right now nobody owns this function, which is the whole reason this seat is open.
- Blacksmith Agency
- Marketing
- Full time
- Remote (USA, Canada or South Africa)
About The Role
Blacksmith Agency runs PPC and SEO for clients across multifamily, B2B and technical verticals.
As Director of Digital Marketing you lead that department.
The PPC strategist and the SEO strategist report to you and they are the specialists in their channels.
Right now nobody owns this function, which is the whole reason this seat is open.
This is a management seat, not a senior individual contributor one.
- What You Own
- The PPC strategist and the SEO strategist: their quality bar, their development, their reviews, and the call when someone is not going to get there.
- The standard the work is held to.
What a good audit looks like, what gets checked before work leaves the agency, how an account is reported.
You write it and you hold two specialists to it.
- Client results across the whole function, including whether our reporting is honest. Nobody here is auditing attribution and GA4 accuracy today.
- The escalation when an account is at risk. You diagnose it, you direct the strategist who fixes it, and you are on the call with the client.
- Channel strategy and where budget goes as accounts scale.
- What we tell sales we can credibly deliver, before it gets sold.
- The hiring plan for the department, and first-round interviews for your own team, within about a quarter.
- What You Need
- Strategists or specialists who have reported to you, where their reviews, their development and the decision when someone was not working out were yours.
Managing accounts is not this.
- 7+ years across paid media and SEO. Owning one channel while sitting beside the other does not count here.
- Enough depth in Google Ads, GA4, Search Console, Meta and Microsoft Ads to tell good work from work that merely looks good.
That is a lower bar than doing it and a higher bar than reading a report.
- One account you turned around that you can talk through: the metric, the figure before, the figure after, and why the change worked.
Whose hands were on the keyboard matters far less than whether the diagnosis was yours.
- Comfortable being the client-facing owner when an account is underperforming. That call comes to you, not to the strategist.
- Agency experience carrying many accounts at once.
- Process
Three conversations, then a decision.
A thirty minute screen with our recruiter, a first round with the founder this seat reports to, and a final.
No take-home project and no panel interview.
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Director of Digital Marketing – Remote in Winnipeg employer: Blacksmith Agency LLC
At Blacksmith Agency, we pride ourselves on fostering a dynamic and collaborative work environment that empowers our employees to thrive. As a Growth Marketing Manager, you will not only lead innovative marketing strategies but also benefit from ongoing professional development opportunities and a supportive team culture. Located in a vibrant area, our agency offers a unique blend of creativity and strategic thinking, making it an ideal place for those looking to make a meaningful impact in the marketing landscape.
