At a Glance
- Tasks: Lead digital strategy for PPC and SEO clients, ensuring measurable outcomes.
- Company: Join Blacksmith Agency, a dynamic marketing firm with a growing portfolio.
- Benefits: Remote work flexibility, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with opportunities to influence and innovate.
- Why this job: Make an impact by shaping strategies and driving client success in a fast-paced environment.
- Qualifications: 4-7 years in PPC, SEO, and multi-channel strategy; strong analytical and communication skills.
The predicted salary is between 72000 - 88000 $ per year.
Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement. It is a senior seat that blends analytical depth, strong communication and execution oversight.
What You Will Own
- Lead strategy for all PPC and SEO clients across multiple industries.
- Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
- Build 90 day, 6 month and annual growth roadmaps for every client.
- Own client performance across Google Ads, Meta, Microsoft and organic search.
- Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
- Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
- Own KPI tracking, conversion attribution and analytics accuracy.
- Give weekly direction and QA, and coordinate priorities with the marketing project manager.
- Present monthly and quarterly performance summaries to clients.
What You Bring
- 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
- Strong experience running paid and organic channels at the same time.
- Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
- Ability to build and articulate strategic recommendations for clients and account executives.
- A track record of overseeing execution teams and managing deliverable quality.
- Sharp analytical skills and the ability to diagnose performance issues fast.
Nice to have
- Agency experience managing multiple clients at once.
- Experience joining sales calls and influencing close rates.
- Familiarity with multifamily, real estate or high-intent lead generation.
- Experience with AI SEO, programmatic SEO, technical SEO audits and CRO.
Who Succeeds Here
- People who think strategically and manage execution.
- People who simplify complex marketing ideas for clients.
- People who own results and take full accountability.
- People who work well with distributed teams.
- People who enjoy building rather than inheriting polished systems.
Digital Strategist – Remote in Toronto employer: Blacksmith Agency LLC
At Blacksmith Agency, we pride ourselves on fostering a dynamic and collaborative work environment that empowers our employees to thrive. As a Growth Marketing Manager, you will not only lead innovative marketing strategies but also benefit from ongoing professional development opportunities and a supportive team culture. Located in a vibrant area, our agency offers a unique blend of creativity and strategic thinking, making it an ideal place for those looking to make a meaningful impact in the marketing landscape.
