At a Glance
- Tasks: Lead paid media campaigns for senior living clients using Google Ads, Meta, and more.
- Company: Join Blacksmith Agency, an AI-first digital agency with a remote work culture.
- Benefits: Enjoy a flexible remote work environment and competitive salary.
- Other info: Opportunity to grow within a dynamic team focused on innovative digital marketing.
- Why this job: Make a real impact in the senior living sector while honing your PPC skills.
- Qualifications: 3+ years of hands-on experience in Google Ads and Meta; agency experience preferred.
The predicted salary is between 63000 - 77000 $ per year.
Blacksmith Agency
Marketing Full time Remote (Canada, South Africa or USA) Paid media only. SEO is a separate seat with its own strategist, so you are never split across both. About The Role
Blacksmith Agency is an AI-first digital agency.
As PPC Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why.
You are the strategic voice at the table, and you make the calls.
What You Will Own
Paid media across Google Ads, Meta, Linked In and Microsoft Ads for your accounts.
Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
Account growth: retention, upsell and the long-term relationship.
What You Bring
3+ years hands-on in Google Ads and
Meta: you have built, run and optimized the campaigns yourself.
A record of moving ROAS, CPA or pipeline numbers you can walk us through.
Agency experience across several clients at once.
Clear spoken English with US clients on live calls.
Paid media for senior living or similar multi-location businesses is a strong plus.
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PPC Manager – Remote employer: Blacksmith Agency LLC
At Blacksmith Agency, we pride ourselves on fostering a dynamic and collaborative work environment that empowers our employees to thrive. As a Growth Marketing Manager, you will not only lead innovative marketing strategies but also benefit from ongoing professional development opportunities and a supportive team culture. Located in a vibrant area, our agency offers a unique blend of creativity and strategic thinking, making it an ideal place for those looking to make a meaningful impact in the marketing landscape.
