Drive paid media strategy for senior living clients remotely from Canada, South Africa, or the USA. Own Google Ads, Meta, budgets, and targeting.
As Paid Media Manager, Senior Living, you lead paid media for senior living operators and home care agencies. Blacksmith Agency is an AI-first digital agency, and SEO remains a separate function. You will guide campaign strategy, measurement, client communication, and account growth across multiple locations.
Key Responsibilities:
- Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads
- Allocate budgets, manage bids, target audiences, and test creative
- Evaluate campaigns and decide when to stop underperforming activity
- Maintain conversion tracking using GA4, tag manager, and platform pixels
- Own roadmaps, client narratives, retention, upsell, and relationships
Requirements:
- Three-plus years hands-on with Google Ads and Meta
- Experience building, running, and optimizing campaigns independently
- Track record improving ROAS, CPA, or pipeline metrics
- Agency experience managing several clients simultaneously
- Clear spoken English for live calls with United States clients
Apply paid media strategy, measurement, and client leadership across senior living accounts at Blacksmith Agency.
Senior Living Paid Media Manager in Montréal employer: Blacksmith Agency LLC
At Blacksmith Agency, we pride ourselves on fostering a dynamic and collaborative work environment that empowers our employees to thrive. As a Growth Marketing Manager, you will not only lead innovative marketing strategies but also benefit from ongoing professional development opportunities and a supportive team culture. Located in a vibrant area, our agency offers a unique blend of creativity and strategic thinking, making it an ideal place for those looking to make a meaningful impact in the marketing landscape.
