Own paid media strategy remotely with Google Ads, Meta, and client-facing decision-making across Canada, South Africa, or the USA. Blacksmith Agency needs a strategist who can guide performance clearly.
As Paid Media Strategist, you will own paid media for B2B and growing-brand clients. You will lead targeting, budgets, roadmaps, and performance narratives. The work focuses exclusively on paid media, while SEO has a separate strategist.
Key Responsibilities:
- Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads
- Allocate budgets, manage bids, and direct targeting decisions
- Test creative and determine when campaigns should end
- Maintain conversion tracking and attribution through GA4 and pixels
- Present roadmaps, performance narratives, retention, and upsell plans
Requirements:
- Three or more years hands-on with Google Ads and Meta
- Campaign building, management, and optimization experience
- Proven movement in ROAS, CPA, or pipeline metrics
- Agency experience managing several clients simultaneously
- Clear spoken English for live calls with United States clients
Bring paid media ownership, performance analysis, and client communication to Blacksmith Agency's remote strategist team across three markets.
Paid Media Strategist Google Ads Meta in Moncton employer: Blacksmith Agency LLC
At Blacksmith Agency, we pride ourselves on fostering a dynamic and collaborative work environment that empowers our employees to thrive. As a Growth Marketing Manager, you will not only lead innovative marketing strategies but also benefit from ongoing professional development opportunities and a supportive team culture. Located in a vibrant area, our agency offers a unique blend of creativity and strategic thinking, making it an ideal place for those looking to make a meaningful impact in the marketing landscape.
