At a Glance
- Tasks: Lead the digital marketing team, overseeing PPC and SEO strategies for diverse clients.
- Company: Join Blacksmith Agency, a dynamic remote marketing firm with a focus on innovation.
- Benefits: Enjoy a competitive salary, flexible remote work, and opportunities for professional growth.
- Other info: Fast-paced environment with a clear path for career advancement.
- Why this job: Make a real impact by shaping digital marketing strategies and leading a talented team.
- Qualifications: 7+ years in paid media and SEO, with proven management experience.
The predicted salary is between 90000 - 110000 $ per year.
Blacksmith Agency runs PPC and SEO for clients across multifamily, B2B and technical verticals. As Director of Digital Marketing, you will lead that department. The PPC strategist and the SEO strategist report to you and they are the specialists in their channels. This is a management seat, not a senior individual contributor role. You will not be building campaigns, and on technical SEO your strategist will know more than you do. You carry channel strategy and where budget goes as accounts scale. The strategists carry the execution of it, and you ensure the department delivers.
What You Own:
- The PPC strategist and the SEO strategist: their quality bar, their development, their reviews, and the call when someone is not going to get there.
- The standard the work is held to, including what a good audit looks like, what gets checked before work leaves the agency, and how an account is reported.
- Client results across the whole function, including whether our reporting is honest.
- The escalation when an account is at risk. You diagnose it, direct the strategist who fixes it, and are on the call with the client.
- Channel strategy and where budget goes as accounts scale.
- The hiring plan for the department, and first-round interviews for your own team, within about a quarter.
What You Need:
- Experience managing strategists or specialists, where their reviews, development, and performance management were your responsibility.
- 7+ years across paid media and SEO.
- Depth in Google Ads, GA4, Search Console, Meta, and Microsoft Ads to assess quality work.
- An account you turned around that you can discuss: the metrics before and after, and why the change worked.
- Comfortable being the client-facing owner when an account is underperforming.
- Agency experience carrying many accounts at once.
Please do not apply if:
- No one has ever reported to you, or you have never owned someone's review or had to performance-manage anyone.
- You have only ever run one channel.
- All of your experience is in-house on a single brand.
- You want to keep building campaigns yourself.
Process: Three conversations, then a decision. A thirty-minute screen with our recruiter, a first round with the founder this seat reports to, and a final. No take-home project and no panel interview.
Director of Digital Marketing – Remote in Calgary employer: Blacksmith Agency LLC
At Blacksmith Agency, we pride ourselves on fostering a dynamic and collaborative work environment that empowers our employees to thrive. As a Growth Marketing Manager, you will not only lead innovative marketing strategies but also benefit from ongoing professional development opportunities and a supportive team culture. Located in a vibrant area, our agency offers a unique blend of creativity and strategic thinking, making it an ideal place for those looking to make a meaningful impact in the marketing landscape.
