At a Glance
- Tasks: Lead product marketing for Bizzabo’s Event Experience OS and drive impactful launches.
- Company: Join a dynamic team at Bizzabo, a leader in event technology.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams and report directly to the CMO.
- Why this job: Shape the future of event marketing with innovative AI-driven strategies.
- Qualifications: 5+ years in B2B SaaS marketing and experience with enterprise clients.
The predicted salary is between 108000 - 132000 $ per year.
Shape Bizzabo’s Event Experience OS story through positioning, messaging, and AI-native workflows across enterprise event marketing. This lead role is based on owning strategic product marketing scope. As Product Marketing Lead, you will guide launches, competitive strategy, sales enablement, and analyst relations. You will partner across Product, Sales, Account Management, and Marketing while reporting to Bizzabo’s Co-founder and CMO. Your work will clarify agentic capabilities for organizers, attendees, and sponsors, strengthen competitive wins, and support customer adoption.
Key Responsibilities:
- Own positioning and messaging for the Event Experience OS
- Run launches, including narratives, plans, readiness, and communications
- Build competitive intelligence, battlecards, and objection handling
- Create field narratives, demos, one-pagers, and RFP content
- Lead analyst relations, customer proof, and adoption programs
Requirements:
- 5+ years of B2B SaaS product marketing experience
- Experience selling to mid-market and enterprise buyers
- Hands-on Claude, Claude Cowork, or similar agentic tools
- Analyst relations experience with Forrester or Gartner preferred
- Fluency with Salesforce, HubSpot, and Gong
- Bring clear writing, competitive judgment, and AI-enabled product marketing expertise to Bizzabo’s enterprise event platform.
Bizzabo Product Marketing Lead in Toronto employer: Bizzabo
Bizzabo is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to shape the future of event marketing. With a focus on professional growth, Bizzabo offers ample opportunities for career advancement and skill development, particularly in the dynamic field of AI-native workflows. Located in a vibrant tech hub, employees benefit from a supportive environment that encourages creativity and strategic thinking, making it an ideal place for those seeking meaningful and rewarding employment.
