At a Glance
- Tasks: Optimize and scale customer engagement strategies using Salesforce Marketing Cloud.
- Company: Join a leading biotechnology company dedicated to innovative life science research.
- Benefits: Competitive salary, health benefits, and meaningful career development opportunities.
- Other info: Dynamic, inclusive environment with a commitment to diversity and innovation.
- Why this job: Make a real impact in marketing automation while working with passionate colleagues.
- Qualifications: Bachelor’s degree and 2-6 years of experience with marketing automation platforms required.
The predicted salary is between 70000 - 98300 $ per year.
Are you looking to apply your expertise in marketing automation to optimize and scale innovative customer engagement strategies? If so, come join our Marketing Operations team! In this role, you will help configure, operate, and optimize Salesforce Marketing Cloud Next for various use cases across Marketing and Sales. You will be responsible for translating engagement strategies into aligned and scalable audience segments, activation workflows, and data-driven campaigns. You will contribute to initiatives aiming to improve marketing automation processes, programs, and systems, with the goal of enabling the capture and use of customer data at scale.
Please note this is a fixed-term contract position with an estimated end date of January 2028.
Duties and Responsibilities
- Configure and manage the Salesforce marketing automation platform used to send emails, orchestrate customer journeys, and manage customer data.
- Design and implement automated marketing programs and campaigns that support demand generation, lead nurturing, and customer engagement.
- Develop and optimize audience segments, subscriptions, consent, data enrichment, and identity rules to ensure communications are delivered to the right people at the right time.
- Collaborate with Marketing and Sales to translate business goals into scalable marketing automation and activation programs.
- Execute continuous improvement initiatives aiming to further develop and optimize the use and value of Salesforce Marketing Cloud and Data 360.
Knowledge and Qualifications
- Relevant Bachelor’s degree with 2-6 years of related work experience.
- Hands-on experience working with a marketing automation platform (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Oracle Eloqua) required.
- Experience working with Salesforce Marketing Cloud Next, Data 360 and Salesforce CRM is considered an asset.
- Strong understanding of marketing automation, email marketing, and lead nurturing.
- Excellent communications and collaboration skills.
This is an opportunity to work with highly motivated colleagues in a science-oriented, creative, and dynamic environment. We offer a competitive salary, excellent benefits, and meaningful career development opportunities.
As an equal opportunity employer, we are dedicated to ensuring that every employee feels safe, valued, and respected for who they are. We know that scientific progress and innovation occur when diverse, creative minds come together and we are committed to nurturing a culture of inclusivity and belonging.
Senior Marketing Automation Associate in Burnaby employer: BioTalent Canada
STEMCELL Technologies is an exceptional employer, offering a dynamic and inclusive work environment at our Burnaby headquarters. As Canada's largest biotech company, we provide competitive salaries, comprehensive benefits, and meaningful career development opportunities, all while fostering a culture of collaboration and innovation among our talented team of scientists and engineers. Join us to contribute to groundbreaking life science research and be part of a company recognized for its leadership and commitment to employee well-being.
