At a Glance
- Tasks: Drive sales and build relationships with retailers to boost product visibility.
- Company: Join Bimbo Canada, a leading bakery company with a family-oriented culture.
- Benefits: Competitive salary, comprehensive benefits, and growth opportunities in a dynamic environment.
- Other info: Recognized as one of Canada’s Best Employers for 2026 with a people-first culture.
- Why this job: Be part of a team that creates delicious products loved by millions while innovating in the food industry.
- Qualifications: 1-3 years of sales experience and strong relationship-building skills.
The predicted salary is between 61000 - 84000 $ per year.
As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across 18 brands Canadians know and trust. In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada creates value by being at the forefront of manufacturing and service delivery innovation in the baking industry.
The Market Sales Leader (MSL) delivers store-level sales execution excellence combining customer influence, disciplined selling, perfect Store execution, and call-cycle management. As the day-to-day trusted advisor for store-level decision makers, MSL converts distribution, space, display, and execution opportunities into sustainable volume growth across every retail channel.
Key Responsibilities:
- Customer Relationships & Selling: Build customer relationships that unlock selling opportunities through incremental sales, displays, and distribution gains across all retail channels.
- In-Store Execution: Execute LTO, innovation, and other program priorities following the Display Pre-Sell, Sell, and Post-Sell operating model on every visit.
- Territory & Call-Cycle Management: Prioritize territory and planning tools using customer potential, data, and commercial priorities to execute the prescribed call cycle consistently across assigned accounts.
Experience & Education:
- Preferred post-secondary education and related experience
- 1–3 years’ sales experience, preferably in a CPG and/or Direct Sales Delivery (DSD) environment
- Demonstrated people and business growth results
- Proficient Technology and Computer skills: proficient at Word, PowerPoint and Excel
Requirements: frequent walking; may require lifting up to 25 pounds.
The annual salary range for applicants is: $61,000 - $84,000, which does not include discretionary bonus compensation or our comprehensive benefits package. Actual compensation offered to the successful candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level, among other factors.
Growth Opportunities: Bimbo Canada is committed to personal and professional growth. We offer training, development, and advancement opportunities both domestically and internationally.
Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities.
Market Sales Leader in Hamilton employer: Bimbo Canada
Bimbo Canada is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals looking to make a meaningful impact in the baking industry. With over a century of experience, we offer competitive benefits, opportunities for professional growth, and a supportive work environment in Ontario, where your leadership will drive significant projects and enhance team dynamics. Join us to be part of a legacy that values quality and continuous improvement.
