Shape omnichannel engagement strategy at BGBx using audience insight and behavioral science to connect content, media, CRM, and field engagement. As Vice President, Engagement Strategy, you will lead clients and integrated teams from insight through activation and optimization. You will translate brand strategy into connected customer journeys across healthcare audiences. The work spans content, technology, measurement, and strategic capability growth. Key Responsibilities:
Lead audience-centered omnichannel strategies across healthcare stakeholder audiences Translate business strategy into journeys, channel roles, and activation roadmaps Connect content, media, CRM, field, social, and digital interactions Define engagement objectives, KPI frameworks, and learning agendas Lead executive presentations, workshops, pitches, and strategic conversations Requirements:
10+ years across engagement, omnichannel, digital, CRM, or integrated strategy Significant pharmaceutical, healthcare, or life sciences experience Proven leadership from audience insight through measurement and optimization Strong understanding of HCP and patient journeys Experience managing or developing strategists Bring omnichannel leadership, behavioral insight, and measurement expertise to advance BGBx engagement strategy for healthcare clients.
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