At a Glance
- Tasks: Drive B2B demand generation through multi-channel campaigns and analytical optimizations.
- Company: Join Seequent, a leader in innovative software solutions.
- Benefits: Competitive salary, flexible work arrangements, and opportunities for professional growth.
- Other info: Collaborative environment with strong cross-functional partnerships.
- Why this job: Make an impact on global markets while developing your marketing expertise.
- Qualifications: 5+ years in B2B demand generation and a relevant degree.
The predicted salary is between 74250 - 90750 $ per year.
Drive B2B demand generation for Seequent from Vancouver, combining multi-channel campaigns with analytical program optimization. This office-based position requires at least three days weekly onsite. Reporting to the Senior Marketing Manager, Civil, you will develop segment-focused strategies supporting pipeline growth, solution positioning, customer engagement, and sales enablement. The work spans global markets and combines strategic planning with hands-on execution. Success requires campaign expertise, marketing technology knowledge, and strong cross-functional partnership.
Key Responsibilities:
- Design go-to-market plans with segment marketing and product experts
- Deliver campaigns across awareness, adoption, and the customer journey
- Assess performance and recommend revenue-focused campaign optimizations
- Coordinate stakeholders, workflows, and campaign management activities
- Lead market research generating industry insights and thought leadership
Requirements:
- Five-plus years of B2B software or services demand generation
- Bachelor's degree in business, marketing, or related discipline
- Experience executing multi-channel B2B technology campaigns
- Advanced experience with Marketo, Salesforce, ABM, ad tech, and video platforms
- Digital marketing expertise across PPC, SEO, content, and organic social
Apply B2B campaign, marketing technology, and analytical optimization expertise to support Seequent's global growth from Vancouver.
B2B Demand Generation Marketing Specialist in Vancouver employer: Bentley Systems
Bentley Systems is an exceptional employer that fosters a collaborative and innovative work culture in the heart of Quebec. With a strong emphasis on employee growth, you will have the opportunity to mentor fellow engineers and lead impactful projects while benefiting from flexible hybrid work arrangements. Join us to be part of a dynamic team that values your contributions and supports your professional development in a cutting-edge technology environment.
