Member of GTM Staff – Toronto

Beacon is building the essential technology infrastructure for the everyday economy: the businesses, organizations, and services that make real life work, and that mainstream tech has largely left behind. We acquire, operate, and grow vertical market software companies. They are niche, founder-built businesses serving industries that are often overlooked and too profitable to ignore.

Our model is simple: we seek out founders who have built their business by spending years understanding their market and prioritizing their customers' specific needs. We buy great businesses, invest in their continued growth, and hold them permanently, accelerating that growth with an AI-native platform built specifically for vertical market software.

About The Role:

• Launched ads across Meta and Google.
• Ran a full outbound process (leadgen, copywriting, outreach) on behalf of a sales team.
• Vibecoded an interactive TAM map to figure out which states and provinces to prioritize.
• Designed and launched landing pages.
• Built a system to flag high-dollar accounts at risk of churning.
• Cross-sold into other portfolio companies.
• Gameplanned a conference.
• Prototyped a programmatic SEO strategy.

We’re looking for an animal who can go into a business, ask the right questions with little context, launch experiments, and drive revenue. Basically, we’re looking for The Wolf, but for growth.

Why would you want this role?

• Get a first-person view into the world of private equity, rollups, and AI.
• Access proprietary learnings about vertical SaaS businesses in a variety of industries.
• Work with a team of former YC founders, growth leaders, and execs at Silicon Valley’s fastest-growing companies.
• Have loads of control and autonomy over what you work on.
• Be artsy AND sciencey.
• Like writing copy and brainstorming video ideas? You get to do that.
• Like reading investment memos and deeply understanding businesses? You get to do that, too.

Who are you?

• A growth hire at a startup who wants to get back to early-stage work and ship things.
• A former founder who took their company from 0 to 1.
• An agency owner or growth consultant sick of doing their own BD, but who enjoys the day-to-day work.

Additionally:

• You write clearly and concisely.
• You’ve cracked a growth channel or loop before.
• You try things yourself to know what “good” looks like before you outsource them.
• You’re skeptical of vanity metrics.
• You’re broadly curious about how businesses work.
• You like to ship.
• You don’t like meetings.

Key Responsibilities:

• Meet with group CPOs and portfolio company GMs, marrying product direction with user learnings to brainstorm growth experiments.
• Prioritize, build, and launch experiments that meaningfully drive revenue.
• Identify and optimize growth loops at portfolio companies.
• Track and improve conversion at every major step of the marketing funnel.
• Build systems (e.g., playbooks, Claude skills, mini-products) that less technical folks can use to run GTM experiments themselves.
• Hire other great growth people.

Our Values at Beacon Software:

• Humility: We acknowledge that the path to getting to the right answer involves being wrong along the way.
• Honesty: We are truth seeking in our approach to business problems.
• Hunger: We play to win. We hold ourselves to high standards and will not be outworked.
• Horizon: We seek to build a generational software company.

How We Use AI in Our Hiring Process: To ensure transparency, we want candidates to know that Beacon Software uses Artificial Intelligence and AI-enabled tools to assist with screening, reviewing, organizing and highlighting profiles and applications that match the key requirements for each role. AI does not make hiring decisions. Every application is reviewed by a member of our team, and all decisions throughout the process are made by humans.