At a Glance
- Tasks: Lead marketing investment governance and connect resources with business impact.
- Company: BDC, a leader in strategic marketing transformation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with strong focus on innovation and value creation.
- Why this job: Drive impactful marketing strategies and shape the future of BDC's marketing efforts.
- Qualifications: Bachelor’s degree and 10-15 years of relevant experience required.
The predicted salary is between 108000 - 132000 $ per year.
Lead marketing investment governance at BDC, using portfolio management and performance measurement to connect resources with business impact. This hybrid role balances strategic planning and transformation. As Lead, Marketing Investment and Transformation Office, you will help shift BDC Marketing toward value creation and optimal resource allocation. You will partner strategically with the CMO and marketing leadership team. Your work will cover governance, capital allocation, scorecards, forecasting, transformation, and operational discipline.
Key Responsibilities:
- Define and operate the marketing portfolio governance model
- Prepare investment recommendations for the CMO and executives
- Develop scorecards and return on investment metrics
- Lead annual marketing planning and resource allocation
- Oversee marketing transformation initiatives and quarterly reviews
Requirements:
- Bachelor’s degree in a relevant discipline
- 10 to 15 years of relevant experience
- Experience in complex, matrix-based environments
- Executive governance and decision-document experience
- Strong analytical and bilingual communication skills
Apply portfolio governance, analytical insight, and transformation leadership to strengthen BDC Marketing investment decisions and business results.
Marketing Investment Portfolio Lead in Montréal employer: BDC
BDC is an exceptional employer that champions a healthy, inclusive, and skilled workplace, empowering employees to contribute to ambitious economic projects that support Canadian entrepreneurs. With flexible benefits, a hybrid work model, and ample opportunities for professional growth, BDC fosters a culture of collaboration and innovation, making it an ideal environment for Senior Legal Counsel in either Montréal or Toronto.
