Lead BDC’s marketing portfolio governance with strategic planning, capital allocation, and performance measurement in a hybrid work model. Shape decisions influencing marketing value creation. As Lead, Marketing Investment and Transformation Office, you will help shift BDC Marketing toward value creation and optimal resource allocation. Partner with the CMO and marketing leadership team on priorities, investments, capabilities, and results. This role connects portfolio governance, executive analysis, transformation, and operational discipline. Key Responsibilities:
Define and operate the marketing portfolio governance model Establish prioritization, trade-off, and decision-making mechanisms Prepare investment recommendations for senior executives Develop scorecards and return on investment metrics Coordinate budgeting and resource allocation exercises Requirements:
Bachelor’s degree in a relevant discipline 10 to 15 years of relevant experience Experience in complex, matrix-based environments Executive governance and decision-document experience Strong analytical and bilingual communication skills Apply portfolio governance, capital allocation, and performance measurement expertise to advance BDC’s marketing transformation and business impact.
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Lead Marketing Portfolio Governance in Montréal employer: BDC
BDC is an exceptional employer that champions a healthy, inclusive, and skilled workplace, empowering employees to contribute to ambitious economic projects that support Canadian entrepreneurs. With flexible benefits, a hybrid work model, and ample opportunities for professional growth, BDC fosters a culture of collaboration and innovation, making it an ideal environment for Senior Legal Counsel in either Montréal or Toronto.
