Lead product marketing for Baselane in hybrid Toronto, using customer research and go-to-market expertise to support partners, teams, and launches. As a Product Marketing Manager, you will work with the Senior Product Marketing Manager across fintech B2C SaaS and real estate contexts. You will become an expert on customers, shape positioning, and support Baselane’s customer journey. The role includes office work downtown Toronto twice weekly, Tuesdays and Thursdays. Key Responsibilities:
Support partner onboarding and go-to-market strategy Create training and collateral for partners and internal teams Conduct market and customer research through interviews and surveys Develop launch strategies with Product throughout development cycles Oversee internal and external enablement materials Requirements:
Bring 2–4 years of product marketing experience Work closely with external partners to drive customer growth Create pitch decks, one-pagers, and outreach communications Manage stakeholders and cross-functional collaboration effectively Use Asana and Notion for project collaboration Apply product marketing, customer research, and enablement expertise to grow Baselane’s fintech platform in Toronto.
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Senior Product Marketing Manager Toronto employer: Baselane
Baselane is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and innovation thrive. With a focus on professional growth, employees benefit from a training and development budget, regular team events, and the opportunity to make a significant impact in the financial services sector. Located in downtown Toronto, the company offers a flexible work environment, competitive compensation, and equity ownership, making it an attractive place for talented Product Designers looking to advance their careers.
