At a Glance
- Tasks: Lead marketing strategies and drive growth for National Bank in a hybrid role.
- Company: Join a leading financial institution with a focus on innovation and client success.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a strong emphasis on strategic leadership.
- Why this job: Shape impactful marketing strategies and influence the future of banking.
- Qualifications: Bachelor's degree and 15+ years of relevant marketing experience required.
The predicted salary is between 108000 - 132000 $ per year.
Lead marketing strategy and commercialization for National Bank from Edmonton, Montreal, or Toronto in a hybrid specialist position. Shape growth through client, market, and competitive insight. As a Senior Expert, Marketing Strategy and Commercialization, you will work across Product, Client Strategy, Marketing, CRM, NBA, digital channels, and business lines. The permanent, full-time role requires strategic leadership, value proposition development, and integrated launch planning. You will help evolve growth strategies through deep understanding of client behaviours, markets, competitors, and value creation drivers.
Key Responsibilities:
- Define strategies, objectives, target clients, indicators, and launch approaches
- Identify growth, acquisition, loyalty, and engagement opportunities
- Develop value propositions and strategic offer positioning
- Advise leaders on priorities, roadmaps, and investments
- Analyze initiative performance and recommend adjustments
Requirements:
- Bachelor's degree in business, marketing, economics, or related field
- At least 15 years of relevant experience
- In-depth marketing, growth, product, or market development experience
- Experience influencing managers, executives, or vice-presidents
- Experience developing results-driven growth, acquisition, or engagement strategies
- Bring senior marketing strategy, commercialization, positioning, and stakeholder influence expertise to National Bank's digital and marketing sector.
Senior Marketing Strategy Expert in Edmonton employer: Banque Nationale du Canada
At National Bank of Canada, we pride ourselves on fostering a dynamic work culture that prioritizes employee growth and collaboration. As a Senior Advisor in Consumer Protection Compliance, you will benefit from a hybrid work arrangement, allowing for flexibility while engaging with senior leadership and shaping our compliance framework. Our commitment to regulatory excellence and risk management ensures that you will be part of a team that values your expertise and encourages meaningful contributions.
Contact Details:
Banque Nationale du Canada Recruitment Team
