Senior Expert, Marketing Strategy and Commercialization in Edmonton

A career as a Senior Expert, Marketing Strategy and Commercialization in the Digital and Marketing sector at National Bank means acting as a specialist in marketing and growth strategies. This position allows you to act as a strategic marketing leader at the intersection of the Product, Client Strategy, Marketing, CRM, NBA, digital channels and business lines. He actively contributes to the evolution of growth strategies by providing in-depth expertise on markets, client behaviours, competitors and value creation drivers.

Key Responsibilities:

• Define marketing strategies for priority initiatives by establishing business objectives, target clients, success indicators and launch approaches.
• Identify growth, acquisition, loyalty and engagement opportunities based on market trends, client behaviours and competitive analyses.
• Develop distinctive value propositions and advance the positioning of offers in order to meet clients' needs and business objectives.
• Advise teams and managers in setting priorities, developing roadmaps and arbitrage commercial and marketing investments.
• Oversee the design of orientations and integrated launch plans by ensuring consistency of strategies across the different paths and channels.
• Analyze the performance of initiatives, recommend necessary adjustments and contribute to the evolution of marketing practises and methods.

Your team:

The Digital and Marketing business line brings together specialists who work in an agile, proactive and collaborative manner to continuously improve the client experience and create lasting value for the organisation. In this sector, you are part of a multidisciplinary team that reports to the Chief Digital and Commercialization Officer. Our team stands out for its strategic expertise, its understanding of client needs and its ability to mobilise several partners around shared objectives.

Prerequisites:

• A Bachelor's degree in Business Administration, Marketing, Economics or a related field and at least 15 years of relevant experience.
• In-depth experience in marketing strategy, growth strategy, product marketing, marketing or market development.
• Influencing orientations and business decisions with managers, executives or vice-presidents.
• Have developed and implemented strategies that have generated results in terms of growth, acquisition or client engagement.
• Master the development of value propositions, strategic positioning and marketing strategies.
• Experience in financial services, an asset.

Languages: Reason to require this language: you will need to discuss frequently with our service providers or partners who speak a language other than French.

In addition to competitive compensation, upon hiring you'll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family such as:

• Health and wellness program, including many options
• Employee Share Ownership Plan
• Employee and family assistance program
• Preferential banking services
• Involvement in community initiatives
• Virtual sleep clinic

We have an offer that keeps up with trends as well as your needs and those of your family. Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We value employees' ideas. Whether through our surveys or programs, regular feedback and ongoing communication are encouraged.

Making a bold move in a people-first environment. We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on people's lives. Our core values of partnership, agility, and empowerment inspire us, and inclusion is central to our commitments. We aim, wherever possible, to provide a barrier-free and accessible environment to all employees.

We strive to provide accessibility measures throughout the recruitment process within the limits of our available resources. If you require accommodations, feel free to let us know during our initial conversations. We welcome all candidates!

What can you bring to our team?

Why work at National Bank? There are many varied opportunities for you to progress and develop, and move ahead in your career. This includes on-the-job learning and training, co-development and pairing with other employees, professional support and mentoring, internal career days or discussion forums with our leaders.

For an inclusive and diverse environment, we foster inclusion in an environment where each person's unique qualities, whether visible or invisible, are celebrated and valued. We welcome all candidates!