At a Glance
- Tasks: Create tailored marketing strategies for dealerships across Western Canada and collaborate with diverse teams.
- Company: Bannister Automotive Group, a leading automotive company with a focus on relationships.
- Benefits: Competitive salary, hybrid work arrangement, and opportunities for travel and professional growth.
- Other info: Dynamic role with regular travel and excellent career advancement opportunities.
- Why this job: Make a real impact in the automotive industry while building strong partnerships.
- Qualifications: 3+ years of automotive marketing experience and strong analytical skills.
The predicted salary is between 70000 - 95000 $ per year.
Bannister Automotive Group is looking for an experienced Regional Marketing Manager to support a portfolio of dealerships across Western Canada. This relationship-focused role works closely with dealership leadership and our internal marketing team to develop effective, dealership-specific marketing strategies. You’ll get to know each store’s business, customers, inventory, market and goals, then turn those insights into practical marketing plans, campaigns and recommendations.
What You’ll Do
- Partner with General Managers and dealership leadership to understand business priorities and marketing needs.
- Develop dealership-specific marketing plans and campaign recommendations.
- Identify opportunities using performance data, inventory, seasonality, customer behaviour and local market conditions.
- Coordinate campaigns with internal creative, digital, media, web, content and analytics teams.
- Review advertising, website, CRM, lead and campaign performance and recommend next steps.
- Support CRM, email, SMS, retention and customer lifecycle initiatives.
- Assist with OEM programs, co-op requirements, vendors and brand standards.
- Provide clear performance updates and recommendations to dealership and senior leadership.
- Regularly visit dealerships throughout BC and Alberta to build relationships and stay connected to the business.
What You Bring
- 3+ years of automotive marketing experience, ideally within a dealership, dealer group or automotive retail environment.
- Strong understanding of dealership operations, inventory, lead generation, fixed operations and OEM programs.
- Experience with digital advertising, websites, CRM, email, SMS, social media and integrated marketing campaigns.
- Strong understanding of marketing performance metrics, including conversion, CPL/CPA, lead quality and ROI.
- Excellent written, verbal and presentation skills.
- Strong analytical, organizational and project-management abilities.
- Exceptional attention to detail and the ability to manage multiple priorities.
- A proactive, relationship-focused approach with strong business judgement.
- Ability and willingness to travel regularly throughout BC and Alberta.
What Success Looks Like
You’ll be a trusted marketing partner to the dealerships you support—bringing forward relevant ideas, translating data into practical recommendations, communicating clearly and ensuring campaigns are delivered accurately and effectively.
Regional Marketing Manager in Kelowna employer: Bannister Automotive Group
Bannister Chevrolet Penticton is an exceptional employer that fosters a dynamic and engaging work culture where hard work meets fun. With a competitive compensation package and a focus on employee growth, we provide our Sales Manager with the opportunity to thrive in a busy dealership environment while building strong customer relationships and leading a high-performance team. Join us to be part of a growing automotive group that values teamwork and success.
Contact Details:
Bannister Automotive Group Recruitment Team
