Optimize advertising yield and technology for Blue Rewards at 250 Yonge Street, managing programmatic platforms and media monetization strategy. Shape revenue performance across onsite and offsite campaigns. As Manager, Advertising Yield & Technology, you will manage Blue Rewards advertising platforms and execute monetization strategy across media campaigns. The role covers advertising stack optimization, demand and supply-side platforms, ad testing, tagging, and revenue forecasting. You will collaborate with partners, Business Development, Finance, support teams, and technology stakeholders. Key Responsibilities:
Explore advertising revenue opportunities across Blue Rewards Optimize advertising stack, setup, and platform partnerships Lead ad testing and inventory yield optimization Track yield, media revenue, and supply-side platform delivery Execute inventory pricing and onsite tagging strategies Requirements:
At least four years’ publisher monetization or advertising technology experience Deep publisher-side programmatic advertising experience in retail Experience with online ad serving and programmatic systems Experience creating and executing inventory tagging strategies Strong communication and partner conversation leadership skills Bring programmatic advertising, yield optimization, tagging, and partner management expertise to Blue Rewards and BMO.
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Advertising Yield Technology Manager in Young employer: Bank of Montreal
BMO Financial Group is an exceptional employer located in the heart of Toronto, offering a dynamic work culture that prioritizes collaboration and innovation. Employees benefit from comprehensive health insurance, tuition reimbursement, and robust retirement savings plans, alongside ample opportunities for professional growth through training and mentorship. With a commitment to inclusivity and a focus on making a positive impact, BMO empowers its team members to thrive both personally and professionally.
