Drive qualified pipeline at B3 Systems through demand generation, growth marketing, and measurable B2B acquisition programs in office at Yonge and St. Clair. As a hands-on Demand Generation and Growth Marketer, you will build, execute, and optimize initiatives across the customer acquisition journey. The role requires strategic thinking, strong execution, analytical decision-making, and experience turning campaigns into business results. You will work across paid media, SEO, email, content, partnerships, and webinars. Key Responsibilities:
Develop customer acquisition strategies generating qualified pipeline Build campaign messaging with internal teams and external partners Execute initiatives across paid media, SEO, email, and content Optimize campaigns from concept through measurement Track conversion rates, cost per lead, and pipeline contribution Requirements:
Three to seven years in B2B demand or growth marketing Campaign experience generating leads and qualified pipeline Hands-on experience across several acquisition channels Understanding of conversion optimization and marketing measurement Experience with automation, CRM, analytics, and reporting tools Apply B2B demand generation, campaign execution, and performance analysis to support B3 Systems’ measurable growth.
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