Senior Product Manager, AEM Websites in Toronto

Experience Aviva Together, we are Aviva. Our values — Care, Commitment, Community, and Confidence — guide how we show up for each other and for our customers. Individually, they’re words. Together, they define who we are. At Aviva Canada, we put people first, our employees, our customers, and our communities. We’re proud of a culture built on care, inclusion, and collaboration, where your voice matters and your growth is supported. We’re not just about insurance; we’re about making a real difference by protecting what matters most.

The Opportunity Most corporate Product Manager roles are about coordination. This one is about building. We’re looking for a Senior Product Manager to own and transform Aviva’s AEM website ecosystem — including aviva.ca and Aviva Partner (our portal for brokers). If you want a role where you can build, ship, and materially change a core digital channel, this is it. If you’re looking to manage a backlog, it’s not.

What Makes This Role Different

• You’re not here to manage a backlog - you’re here to ship and create momentum.
• You’ll be expected to build independently using AEM and AI, not just define requirements.
• You’ll own a platform in Aviva Partner that already has scale, but hasn’t yet reached its potential.
• You’ll work directly with a vendor engineering model, not a fully embedded dev squad.

What You'll Do

• Build (this is the core expectation)
• You Will Ship work yourself using AEM, AI tools, and existing platforms.
• Move ideas from concept → live without waiting for perfect resourcing.
• Prototype, test, and launch improvements quickly.

Examples Of How We Expect You To Work

• Use GenAI to draft, test, and iterate content and experiences.
• Use AEM directly to create and launch pages, components, and experiments.
• Use analytics + AI-assisted analysis to identify drop-offs and opportunities, then fix them.
• Rapidly stand-up tests (copy, layout, journeys) without needing full engineering cycles.

If your instinct is to open Jira first, you’ll struggle here.

Own Aviva Partner & Aviva.ca

• Define the product strategy and roadmap for Aviva Partner & Aviva.ca.
• Turn Partner into a high-value broker experience, not just a content portal.
• Drive measurable improvements in engagement, adoption, and sales impact across both websites.
• Lead delivery.
• Work directly with our engineering vendor for more complex builds.
• Be comfortable driving outcomes without a traditional dev team structure.
• Balance key stakeholder demand (marketing, business units) with product-driven improvements.

Raise The Bar On How We Work

• Simplify how work gets done - cut process where it slows delivery.
• Introduce better ways of working using AI and automation.
• Create a culture of shipping, learning, and iterating quickly.

What You'll Bring

• You are a builder.
• You’ve shipped things yourself.
• You’re comfortable getting hands-on with tools and platforms.
• You are AI-native.
• You actively use AI tools to accelerate your work.
• You think about how AI reduces dependency and speeds up delivery.
• You have strong product judgment.
• You know what matters and what doesn’t.
• You prioritise impact over completeness.
• You can operate in ambiguity and still deliver.
• You don’t need perfect structure to get started.
• You create clarity through action.
• You’re comfortable working with a vendor delivery model.
• You can drive outcomes without owning every resource directly.

What Makes You Stand Out

• Experience with AEM / Adobe Experience Cloud.
• Experience improving content-heavy or marketing-driven websites.
• Experience with personalization, experimentation, or analytics-led optimization.

What Success Looks Like (12–18 Months)

• Aviva Partner becomes a material growth and engagement channel.
• The website evolves continuously—not in slow, batch releases.
• A meaningful portion of improvements are shipped without engineering dependency.
• The team operates faster because of AI-enabled workflows you introduce.

What You'll Get

• The salary band for this position ranges from $140,000 to $165,000. Please note that individual salary is determined by factors such as job-related knowledge, skills and experience, as well as internal equity.
• Compelling rewards package including base compensation, eligibility for annual bonus, retirement savings, share plan, health benefits, personal wellness, and volunteer opportunities.
• Hybrid flexible work model.
• Outstanding career development opportunities.
• We’ll support your professional development education.
• Competitive vacation package with the option to purchase 5 extra days off per year.
• Employee-driven programs focused on gender, LGBTQ+, origins, diversity, and inclusion.
• Corporate wellness programs to support our employees’ physical and mental health.
• Employee discount on home and auto insurance (where applicable).

This job advertisement is for an existing vacancy which has been posted both internally & externally. Aviva Canada may use AI (Artificial Intelligence) tools to assist us throughout the recruitment process to screen, assess or select applicants for a position. Aviva Canada welcomes applications from all qualified individuals and has a process in place to provide accommodations for persons with disabilities at all stages of the hiring process and during employment. If you require an accommodation during the interview or hiring process, please contact your Aviva Talent Acquisition Partner so that an appropriate accommodation can be arranged.