Shape automotive software marketing through positioning, launches, and customer insight for AutoTrader.ca, AutoSync, Dealertrack Canada, and CMS products. Work independently with cross-functional teams. As Product Marketing Manager, you will translate product strategy into clear messaging and measurable marketing activity. Reporting to the Senior Product Marketing Manager, you will manage day-to-day marketing for an assigned portfolio. You will partner with Product, Sales, Performance Marketing, and Creative teams to clarify value for dealers and strengthen internal storytelling. Key Responsibilities:
Develop product positioning, value propositions, and customer-focused messaging Build and execute coordinated product and feature launch plans Plan campaigns supporting acquisition, adoption, and retention Create sales decks, one-pagers, explanations, and training content Track measures and recommend messaging or campaign improvements Requirements:
At least four years of product marketing experience Experience in B2B SaaS, technology, or automotive software Positioning, launches, go-to-market, and sales enablement experience Strong writing, storytelling, analytical, and stakeholder management skills Excellent English; French strongly preferred; AI tools comfort Bring automotive software marketing, launch planning, and customer-value storytelling skills to AutoTrader.ca’s Canadian product portfolio.
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Automotive Software Product Marketing Manager in Toronto employer: autotradercanada
As a leading Canadian digital automotive solutions provider, we pride ourselves on fostering a dynamic and inclusive work culture that prioritizes employee growth and innovation. Our team enjoys competitive benefits, opportunities for professional development, and the chance to shape the future of automotive retail in a collaborative environment. Join us in our Toronto office, where you will be at the forefront of transforming the ecommerce landscape while working alongside passionate professionals dedicated to delivering exceptional value to our customers.
