At a Glance
- Tasks: Drive consumer growth strategy using data-driven marketing and performance analysis.
- Company: Join a leading automotive marketplace with a focus on innovation.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with a multi-million CA$ budget and cross-functional collaboration.
- Why this job: Lead impactful marketing strategies and shape the future of consumer engagement.
- Qualifications: 10+ years in strategy, strong analytical skills, and people management experience.
The predicted salary is between 121500 - 148500 $ per year.
Drive consumer growth strategy for AutoTrader.ca and AutoHebdo through data-driven marketing, performance analysis, and commercial decision-making. This Director role owns the consumer marketing growth agenda and leads a multi-million CA$ budget. You will set priorities across Performance Marketing, brand, social media, and editorial content. The work connects consumer insights, analytical judgment, and measurable commercial results.
Key Responsibilities:
- Identify growth drivers across regions and marketing channels
- Recommend monthly spend adjustments using performance data
- Challenge campaign strategies through cross-functional influence
- Guide brand messaging, content, and partnerships
- Lead senior reviews of marketing performance and investments
Requirements:
- 10+ years in data-driven strategy and transformation
- People management experience in strategy or marketing
- Advanced Excel skills and basic SQL proficiency
- Understanding of campaign economics and measurement
- Strong analytical problem-solving and communication skills
Lead AutoTrader.ca and AutoHebdo consumer marketing strategy with analytical rigor, investment judgment, and decisive cross-functional execution.
Director Consumer Growth Strategy in Toronto employer: AutoTrader.ca
At TRADER, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to excel. As a Senior Data Scientist in Toronto, you will not only have the opportunity to work on cutting-edge automotive technology but also benefit from a collaborative environment that encourages mentorship and professional growth. With a focus on continuous learning and impactful contributions, TRADER is an excellent employer for those seeking meaningful and rewarding careers in data science.
