Senior Manager, Marketing Programs & Demand Generation

AudienceView is passionate about helping live event organizations bring people together through unforgettable experiences. Our unified event commerce platform helps organizations better understand, engage, and grow their audiences while creating stronger relationships and more connected experiences across the entire event journey. We support organizations across performing arts, music, athletics, higher education, fairs, festivals, attractions, and more. By combining technology, audience intelligence, and deep industry expertise, AudienceView helps organizations make informed decisions, simplify operations, and build sustainable growth.

Four core values set the tempo for how we work:

• We are innovative.
• We are results driven.
• We are transparent.

AudienceView is made up of people who believe wholeheartedly in the power and magic of live events. Come transform live entertainment with us.

We are looking for a hands-on Senior Manager, Marketing Programs and Demand Generation to own our pipeline number and lead a small, cross-functional marketing pod. You are a full-funnel practitioner who isn't just comfortable looking at dashboards—you know how to roll up your sleeves to build and execute the programs that drive the metrics. You have deep full funnel, vertical oriented marketing expertise and always start with the buyers' needs when building programs that convert. You will direct a tight-knit team while remaining deeply tactical: designing integrated campaigns, spearheading our Account-Based Marketing (ABM) strategy, and driving conversion opportunities for each stage of the funnel. You understand the B2B SaaS buyer's journey inside and out, and you know how to orchestrate a team to move prospects from unaware to closed-won.

What you'll do:

• Team Leadership: Manage and mentor a small cross-functional team. Set priorities, run sprint planning, and remove roadblocks for your team.
• Own the Pipeline: Design multi-channel demand generation campaigns across paid, owned, and earned channels to hit ambitious pipeline and revenue targets.
• Hands-on Program Execution: Go beyond the data. You and your team will produce and manage webinars, source and prep speakers, run virtual/field events, and manage content syndication.
• Full-Funnel ABM: Refine and scale our Account-Based Marketing engine. Partner deeply with Sales to identify target accounts, orchestrate multi-channel plays, and ensure high-touch personalized outreach.
• Sales Alignment: Act as the connective tissue between Marketing and Sales. Conduct regular pipeline reviews, ensure smooth lead routing, and build sales enablement playbooks for your campaigns.
• Campaign Orchestration: Write campaign briefs, direct email nurture tracks, oversee landing page creation, and ensure flawless tactical execution in our marketing automation platform.

What you'll need:

• Experience: 7-10 years of progressive experience in demand generation, marketing programs, or field marketing within the B2B SaaS industry.
• People Management: Proven experience directly managing direct reports to execute complex campaigns.
• The