Lead TikTok and Instagram strategy while creating polished short-form video for a premium personal brand built through organic growth.
As a Freelance Social Media Specialist, you will build the client's presence from the ground up. Define content pillars, positioning, and posting cadence across both platforms. Create education-first content about life insurance, family protection, and generational wealth while supporting a personal rebrand.
Key Responsibilities:
- Develop end-to-end TikTok and Instagram strategy
- Define content pillars, positioning, and posting cadence
- Produce Reels, TikToks, Shorts, graphics, captions, and copy
- Establish a cohesive premium education-first identity
- Track engagement and refine the approach continuously
Requirements:
- Proven TikTok and Instagram growth experience with portfolio results
- Strong short-form video ideation, filming direction, and editing skills
- Solid graphic design, caption, and copywriting abilities
- Experience building personal or founder-led brands and rebrands
- Ability to simplify educational or complex topics engagingly
Bring strategy, short-form production, and organic audience growth expertise to this premium education-first personal brand.
