At a Glance
- Tasks: Lead social media strategy and create engaging content for TikTok and Instagram.
- Company: Exclusive life insurance brand focused on education and community.
- Benefits: Flexible remote work, creative freedom, and opportunity to shape a premium brand.
- Other info: Join a dynamic team and help build a trusted community around family protection.
- Why this job: Make an impact by educating audiences on important topics while growing a personal brand.
- Qualifications: Experience in social media growth, short-form video skills, and strong design abilities.
We are seeking a Freelance Social Media Specialist to lead end‐to‐end strategy, content creation, and profile management across Tik Tok and Instagram.
This role sits at the intersection of personal branding, short‐form video, and organic audience growth.
The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education‐first presence from the ground up.
About the Client
The client is a life insurance agent focused on family and union‐member benefits.
The positioning is deliberately exclusive and premium, closer to an invite‐only, members‐only community than a mass‐market page: education‐first and trust‐led.
The objective is to establish a credible, high‐end profile that attracts the right audience organically and turns inbound interest into referrals.
Responsibilities
- Develop and lead an end‐to‐end social media strategy for Tik Tok and Instagram, built from the ground up.
- Define content pillars, positioning, and a consistent posting cadence.
- Turn the client's ideas into polished short‐form content.
- Produce and edit content end to end, including Reels, Tik Tok, Shorts, and short‐form videos, graphics, captions, and copy.
- Lead the personal rebrand and establish a cohesive, premium, education‐first identity.
- Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non‐salesy way.
- Grow the accounts organically to drive inbound interest, community, and referrals.
- Track engagement, report on performance, and continuously refine the approach.
Requirements
- Proven experience building and growing Tik Tok and Instagram accounts, with a portfolio and clear results.
- Strong short‐form video skills across ideation, filming direction, and editing.
- Solid graphic design, caption, and copywriting ability.
- A track record building personal or founder‐led brands, including rebrands.
- A strong eye for premium, aspirational aesthetics that feel curated rather than mass‐market or corporate.
- Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus.
- Focus on organic, community and referral‐led growth rather than paid or ads‐led tactics.
- Flexible, proactive, and collaborative, able to take direction and run with it without being rigid.
Creative Strategist – Remote in Moncton employer: Atomic HR
Atomic HR offers a dynamic work environment where creativity and strategy intersect, particularly in the realm of social media marketing. The company focuses on building premium personal brands through education-first content, providing opportunities for professionals to grow their skills in short-form video production and social media strategy. With a commitment to organic audience growth and a strong emphasis on personal branding, Atomic HR fosters a culture of innovation and collaboration.
