At a Glance
- Tasks: Lead global product marketing strategies and collaborate with cross-functional teams to drive growth.
- Company: Join a purpose-driven tech company simplifying global expansion.
- Benefits: Flexible PTO, birthday off, generous parental leave, and professional development opportunities.
- Other info: Inclusive workplace committed to equal opportunity and personal growth.
- Why this job: Make an impact in a high-growth environment while working with diverse teams worldwide.
- Qualifications: 5-7 years in B2B SaaS product marketing, strong communication skills, and strategic mindset.
The predicted salary is between 90000 - 110000 $ per year.
As the Global Product Marketing Manager reporting into the VP, Global Growth Marketing, you will be the strategic voice of AtlasHXM’s product and service in the market. You will own positioning, messaging, and go-to-market strategies, aligning cross-functional teams to drive global adoption and revenue growth. This is a pivotal role bridging product innovation with customer needs across diverse geographies.
Key Responsibilities
- Product Positioning & Messaging: Craft compelling value propositions and messaging frameworks tailored to buyer personas, designed to drive new Atlas platform feature adoption.
- Go-to-Market Strategy: Lead integrated launch plans for new features and product releases across global markets, working closely with Product, Sales, Customer Success, and Integrated Marketing teams.
- Collaborate with marketing intel to conduct deep market research, competitive intelligence, and win/loss analysis to inform product direction and differentiation and be closely connected with the voice of our customer.
- Partner with Sales Enablement to build global sales enablement tools including battle cards and product collateral as well as support key sales messaging.
- Content Development: Collaborate with internal content team and performance marketing agency to create product-focused assets (eBooks, case studies, videos, thought leadership) that drive awareness and demand.
- Lifecycle Marketing Support: Partner with Customer Success and Field Marketing to enhance customer experience and adoption throughout the lifecycle, including referral and expansion programs.
- Performance Tracking: Define KPIs, measure campaign effectiveness, and iterate on strategies for continuous improvement.
Qualifications
- 5-7 years’ experience, with 3+ years of experience in global B2B SaaS product marketing, preferably in HR tech or EOR space.
- Strong understanding of product marketing fundamentals—positioning, competitor research, messaging, GTM, enablement.
- Outstanding communicator with a strategic mindset and a sharp eye for data and results.
- Comfortable working across time zones and cultures in a high-growth environment with a focus on cross-department collaboration.
- Passion for simplifying complexity and telling impactful stories.
What We Offer
- The opportunity to work with a purpose — simplifying global expansion across borders and cultures.
- A diverse and inclusive environment.
- Country-specific benefits.
- Flexible PTO.
- Your birthday off and a day for you to volunteer and give back to the organization of your choice.
- Generous Parental Leave Program.
- Growth and development opportunities with access to a top learning content provider.
- The opportunity to challenge yourself in a high-performing organization and leave each day knowing you have made an impact.
Global Product Marketing Manager employer: Atlas
Atlas HXM is an exceptional employer that prioritizes employee wellness, diversity, and social responsibility, creating a vibrant and inclusive work culture. With flexible PTO, generous parental leave, and opportunities for professional growth through access to top learning resources, employees are empowered to make a meaningful impact in a high-performing organization. Located globally, Atlas HXM embraces a borderless future of work, allowing team members to thrive in a diverse environment while contributing to innovative solutions in Human Experience Management.
