At a Glance
- Tasks: Create engaging content for international audiences, focusing on Mandarin-speaking consumers.
- Company: Astadaily®, a leading Canadian wellness brand with a focus on natural supplements.
- Benefits: Flexible hours, hybrid work, monthly product perks, and performance bonuses.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Shape impactful stories and connect with diverse audiences in a creative environment.
- Qualifications: Fluent in Mandarin, experience with RedNote/Xiaohongshu, and strong storytelling skills.
The predicted salary is between 62100 - 75900 $ per year.
Toronto / Hybrid · Full-time · Three days per week in the office Role Summary
Astadaily® is a Canadian consumer wellness and CPG brand specializing in premium natural astaxanthin supplements.
Backed by the scientific expertise of Iconthin Biotech , we develop thoughtfully formulated products to support everyday wellness.
We are looking for a creative, hands-on Content Strategist to develop engaging content for international audiences, including Mandarin-speaking consumers.
This role combines content planning, writing, creator coordination and performance review.
You should understand how to adapt ideas for different platforms and turn product information into accessible, relevant stories.
Fluent Mandarin and hands-on Red Note / Xiaohongshu experience are required.
Responsibilities
Develop content plans and maintain editorial calendars.
Write Mandarin social posts, short-video scripts, campaign copy and creative briefs.
Create and manage content for Red Note / Xiaohongshu and other relevant channels.
Research audience interests, platform trends and content formats.
Adapt brand content for different audiences while maintaining a consistent voice.
Collaborate with designers, video creators and marketing colleagues.
Support creator collaborations and community engagement.
Review content performance and recommend improvements.
Maintain accurate product information and coordinate internal content reviews.
Manage content deadlines and organize creative materials.
Support related content and communications projects at our parent company, Iconthin Biotech, when needed.
What We’re Looking For
Fluent spoken and written Mandarin.
Hands-on experience creating and managing Red Note / Xiaohongshu content.
Strong English communication skills for collaboration with the team.
Understanding of Red Note content discovery, community engagement and creator collaborations.
Ability to explain complex information clearly and accurately.
Strong organization and attention to detail.
An adaptable approach and willingness to test new ideas.
Experience with wellness, beauty, supplements or other consumer brands is an asset.
Familiarity with content creation and editing tools is an asset.
We value strong storytelling, curiosity and the ability to carry ideas through to publication.
Flexible hours around team collaboration needs.
Hybrid working arrangements with three office days each week in Downtown Toronto.
Opportunities to shape content across different audiences and formats.
A collaborative environment with room to develop your creative and strategic skills.
Monthly Astadaily® products for you and a family member.
Opportunities for a performance-based year-end bonus.
#J-18808-Ljbffr
Content Strategist in Toronto employer: Astadaily
Astadaily® is an exceptional employer that fosters a collaborative and innovative work culture, perfect for a Content Strategist looking to make an impact in the wellness industry. With flexible hybrid working arrangements in vibrant Downtown Toronto, employees enjoy opportunities for professional growth, creative expression, and the chance to engage with diverse international audiences. Additionally, team members benefit from monthly product allowances and performance-based bonuses, making it a rewarding place to build a meaningful career.
