Shape Asana’s voice for Marketing and Operations audiences from Vancouver, using persona research, positioning, and campaign strategy. Work in an office-centric hybrid schedule. As a Senior Product Marketing Manager, you will own audience strategy and messaging for Marketing and Operations leaders and practitioners. You will study workflows, tooling budgets, KPIs, and evaluation criteria. Your work will connect buyer insights with content, enablement, and acquisition campaigns. Key Responsibilities:
Own audience strategy, messaging, and positioning for Marketing and Operations buyers Develop persona expertise across workflows, budgets, KPIs, and evaluation criteria Create narratives, web copy, whitepapers, demos, and presentations Translate Agentic Work Management into persona-specific value propositions Build enablement tools and net-new acquisition campaigns Requirements:
Product marketing experience within an enterprise SaaS organization Deep persona-driven positioning experience for Marketing or Operations audiences Familiarity with work management, marketing technology, or operations software Strong storytelling, communication, analytical, and collaboration skills Curiosity about AI tools and emerging technologies Bring audience marketing, AI storytelling, and cross-functional campaign expertise to Asana’s Marketing and Operations product marketing team.
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Senior Product Marketing Manager Asana in Vancouver employer: Asana
Asana is an exceptional employer that fosters a collaborative and innovative work culture in the vibrant city of Vancouver. With a strong emphasis on employee growth, you will have access to cutting-edge tools and resources, enabling you to lead impactful projects in analytical engineering while contributing to AI-driven solutions. The company values diversity and inclusion, ensuring a supportive environment where your contributions are recognized and rewarded.
