Shape Asana’s message for Marketing and Operations audiences in Vancouver, using persona research, storytelling, and campaign strategy in a hybrid office schedule. As a Senior Product Marketing Manager, you will own audience strategy, positioning, and messaging for enterprise SaaS buyers. You will study workflows, budgets, KPIs, and evaluation criteria, then translate insights into content and sales enablement. The role also supports Agentic Work Management narratives and acquisition campaigns. Key Responsibilities:
Own audience strategy, messaging, and positioning for Marketing and Operations buyers Develop expertise in buyer workflows, structures, budgets, KPIs, and criteria Create narratives, web copy, whitepapers, demos, and presentations Build enablement tools including battlecards, guides, proof points, and decks Architect acquisition campaigns generating net-new qualified pipeline Requirements:
Product marketing, audience marketing, or enterprise SaaS go-to-market experience Persona-driven messaging experience for marketing or operations decision-makers Familiarity with work management, marketing technology, or operations software Curiosity about AI tools and emerging technologies Analytical, storytelling, communication, and cross-functional collaboration skills Bring audience marketing, AI storytelling, and pipeline campaign expertise to Asana’s Vancouver product marketing team.
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Senior Product Marketing Manager Vancouver employer: Asana, Inc.
Asana is an exceptional employer that prioritizes employee well-being and professional growth, offering a comprehensive benefits package that includes mental health support, career coaching, and inclusive family building benefits. Our Vancouver office fosters a collaborative and innovative work culture, where team members can thrive in a hybrid environment while contributing to meaningful projects that drive positive change. With a commitment to diversity and inclusion, Asana ensures that every employee feels valued and respected, making it a rewarding place to build your career.
