Lead product marketing for Asana’s IT and AI audiences in Vancouver, shaping messaging through audience strategy and technically credible storytelling. As a Senior Product Marketing Manager, you will own narratives for CIOs, digital transformation leaders, and IT Operations practitioners. Your work will connect StackAI by Asana and Asana Service Management with executive priorities. You will translate AI adoption, governance, consolidation, and ITSM modernization into campaigns and enablement. Key Responsibilities:
Own audience strategy, messaging, and positioning for IT decision-makers Map buyer journeys, budgets, evaluation frameworks, and stakeholder dynamics Author viewpoints, solution narratives, demos, briefings, and whitepapers Create discovery guides, battlecards, objection handling, and proof points Execute acquisition campaigns generating net-new qualified pipeline Requirements:
Extensive product marketing experience within enterprise software Deep understanding of IT and technical buyer decisions Background in ITSM, developer tools, AI, automation, or work management Ability to explain complex concepts to technical and executive audiences Analytical, collaborative, polished presentation and storytelling skills Bring IT buyer expertise, AI fluency, and product storytelling to Asana’s Vancouver-based audience marketing team.
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Senior IT Product Marketing Manager in Vancouver employer: Asana, Inc.
Asana is an exceptional employer that prioritizes employee well-being and professional growth, offering a comprehensive benefits package that includes mental health support, career coaching, and inclusive family building benefits. Our Vancouver office fosters a collaborative and innovative work culture, where team members can thrive in a hybrid environment while contributing to meaningful projects that drive positive change. With a commitment to diversity and inclusion, Asana ensures that every employee feels valued and respected, making it a rewarding place to build your career.
