Shape Asana’s CIO narrative through technically credible messaging, audience strategy, and positioning for IT and digital transformation leaders. As a Senior Product Marketing Manager, you will own how Asana speaks to CIOs and IT Operations leaders. You will map buyer decisions, create sales-ready content, and connect Asana products to priorities including AI governance and tool consolidation. The role reports to the Director of Product Marketing, Audience Marketing. Key Responsibilities:
Own strategy, messaging, and positioning for IT audiences Map budgets, workflows, evaluation criteria, and buying roles Create POVs, demos, briefings, and whitepapers Equip sales with guides, battlecards, and customer proof Shape campaigns that generate net-new pipeline Requirements:
Seven or more years in enterprise software marketing Deep understanding of IT and technical buyers Ability to explain technical and AI concepts clearly Experience creating sales-ready content and campaigns Data-driven research and measurement experience Bring IT buyer expertise, storytelling, and AI positioning skills to Asana’s audience marketing team.
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Senior CIO Product Marketing Manager in Vancouver employer: Asana, Inc.
Asana is an exceptional employer that prioritizes employee well-being and professional growth, offering a comprehensive benefits package that includes mental health support, career coaching, and inclusive family building benefits. Our Vancouver office fosters a collaborative and innovative work culture, where team members can thrive in a hybrid environment while contributing to meaningful projects that drive positive change. With a commitment to diversity and inclusion, Asana ensures that every employee feels valued and respected, making it a rewarding place to build your career.
