Lead Asana’s web strategy from Vancouver, using customer journeys and analytics to make asana.com a measurable conversion and pipeline driver. As Manager, Growth Marketing, you will own the global web vision for Asana’s multi-product B2B SaaS portfolio. You will guide personas across discovery, evaluation, trial, and enterprise journeys. The office-centric hybrid schedule includes standard in-office days Monday, Tuesday, and Thursday. Key Responsibilities:
Set a customer-journey-led vision for asana.com Own conversion and pipeline measurement frameworks Prioritize global roadmaps using research and analytics Oversee CMS architecture, performance, and Core Web Vitals Lead web engineering and localization teams Requirements:
Web strategy leadership for complex B2B SaaS websites Measurable conversion and sales pipeline impact People leadership across technical or multidisciplinary teams Fluency in CMS platforms and modern web architecture Experience scaling international localization strategies Bring web strategy, analytics, CMS, and team leadership expertise to grow Asana’s global digital experience from Vancouver.
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Head of Web Strategy Vancouver employer: Asana, Inc.
Asana is an exceptional employer that prioritizes employee well-being and professional growth, offering a comprehensive benefits package that includes mental health support, career coaching, and inclusive family building benefits. Our Vancouver office fosters a collaborative and innovative work culture, where team members can thrive in a hybrid environment while contributing to meaningful projects that drive positive change. With a commitment to diversity and inclusion, Asana ensures that every employee feels valued and respected, making it a rewarding place to build your career.
