At a Glance
- Tasks: Plan and manage performance-driven digital media campaigns across various platforms.
- Company: Join a dynamic, independent creative agency that values diversity and innovation.
- Benefits: Inclusive workplace, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous learning and optimization.
- Why this job: Make an impact by driving measurable results and challenging the status quo.
- Qualifications: Bachelor's degree and 4-7 years of experience in managing high-budget media campaigns.
The predicted salary is between 65250 - 79750 $ per year.
This role could be located in Toronto, ON or Halifax, NS. Arrivals + Departures is a national and proudly independent full-service creative and media agency, employing 80+ people with offices in Toronto and Halifax. We are looking for a Digital Media Strategist who is a highly analytical, results-driven growth media expert.
The ideal candidate will be responsible for planning and overseeing paid digital media campaigns across various platforms to drive measurable performance, increase conversions, and maximize return on ad spend (ROAS). Key responsibilities include:
- Develop and manage paid media campaigns across platforms such as Google Ads (Search, Display, PMAX, YouTube), Meta (Facebook/Instagram), LinkedIn, TikTok, and programmatic channels.
- Conduct comprehensive keyword research, conversion analysis, audience segmentation, and competitive analysis to inform campaign strategy.
- Manage and optimize media budgets to ensure spend is effective and ROAS/CPA targets are met or exceeded.
- Support in the development of client presentations (digital).
- Actively contribute to brainstorming and idea generation sessions.
- Maintain and strengthen vendor relationships.
Campaign Execution/Set-up:
- Support a digital team member in the set-up and execution of planned campaigns.
Optimization & Analysis:
- Monitor campaign performance, making adjustments for bid management, targeting, ad copy, and landing page effectiveness.
- Conduct rigorous A/B testing to continuously improve key performance indicators (KPIs) like CTR, CVR, and CPA.
- Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track full-funnel performance and attribute conversions accurately.
Reporting & Communication:
- Prepare detailed performance reports, providing actionable insights, clear summaries of results, and recommendations to stakeholders.
- Communicate campaign performance, testing roadmaps, and optimization strategies clearly to the marketing team and management.
Technical Proficiency:
- Extensive experience planning and managing conversion-driving campaigns with a goal of maximizing ROAS and minimizing CPA.
- Ensure proper implementation and functionality of tracking pixels, conversion tags, and audience lists across all media platforms.
- Stay current with platform updates, algorithm changes, and industry best practices in performance marketing.
Required Skills & Experience:
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
- 4 - 7 years of hands-on experience managing high-budget performance/growth media campaigns (PPC/SEM, Paid Social).
- Experience with financial and analytics/attribution modelling, connecting media to sales.
- Expert-level proficiency in key conversion-driving platforms, including Google Ads (Search, Display, PMAX), Meta Ads Manager, and Google Analytics (or equivalent web analytics tool).
- Strong understanding of performance marketing metrics (CPA, ROAS, LTV, etc.) and experience with conversion rate optimization (CRO).
- Strong ability to connect business objectives with media performance, translating insights from data into actionable optimizations that drive tangible business results.
- Demonstrated ability to think analytically, use data to solve problems, and make data-driven decisions.
- Excellent written and verbal communication skills.
Preferred Skills:
- Experience with E-commerce, SaaS.
- Familiarity with marketing automation and CRM platforms.
- Experience with programmatic advertising/DSPs.
- Google Ads and/or Meta Blueprint certifications.
Digital Media Strategist in Halifax employer: Arrivals + Departures
As an Account Supervisor at our creative agency, you'll thrive in a dynamic work culture that values innovation and collaboration. We offer competitive benefits, a supportive environment for professional growth, and the opportunity to lead exciting client projects in a vibrant location. Join us to be part of a team that encourages fresh ideas and fosters lasting relationships, making every day rewarding and impactful.
